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ALONG Mobile Displayed its New Cell Phone Network Game at the 5th China Digital Entertainment Expo & Conference in Shanghai

2007-07-19 18:08 1564

XI’AN, China, July 19 /Xinhua-PRNewswire-FirstCall/ -- ALONG Mobile Technologies Inc. (OTC Bulletin Board: AGMB), or ALONG, a leading provider of wireless interactive entertainment products and services in China, today announced its successful participation in the 5th China Digital Entertainment Expo & Conference ("ChinaJoy") held from July 12th through 15th, 2007, at Shanghai New International Expo Center.

(Photo: http://www.prnasia.com/sa/200707191807.jpg )

In this exhibition, ALONG introduced one of its innovative core games, "Code of Life" (or "COL"). As one multiplayer online casual game in China, COL contains several innovative features. COL is designed to be a friend-making WAP game on a massive scale, with powerful community functions that enable users to form personal relationships through role-playing. This game will also facilitate forming friendships via cell phone by integrating the powerful functions of a mobile phone terminal, with satellite positioning based on GPRS and individualized photo uploads.

Mr. Li Jianwei, CEO of ALONG, commented, "The vast market of over 400 million mobile phone users in China is creating the opportunity to develop the next wave of mobile phone network games. ‘Code of Life’ is designed to take advantage of easy operations and community while meeting the taste of modern consumers pursuing a simple, fast-paced and interactive life style. An exciting game will accelerate the bloom of the mobile phone network game market."

As one of the top three digital interactive entertainment conferences in the world, ChinaJoy attracts top-tier game developers, operators and hardware providers from all over the world. Mobile phone games, a new force in the ChinaJoy Show, have developed at an extremely rapid pace in the last two years. With ALONG’s presence at ChinaJoy 2007, it will further accelerate the development of the mobile phone game industry.

About ALONG

ALONG Mobile Technologies Inc. (OTC Bulletin Board: AGMB) is a public U.S. corporation, registered in Nevada State with the headquarter in Xi’an and a leading mobile value-added services provider of award winning mobile technology, content, games and applications in China. Our Wireless Applications are intended to be downloaded by customers on a fee-basis by means of our proprietary public downloading terminals mainly located in public places. For more information about ALONG, please visit http://www.alonggame.com . Customers will soon be able to download our games via http://www.whatplay.cn .

Forward-looking statement

Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.

For more information, please contact:

Michael Wang, CFO

ALONG Mobile Technologies Inc.

Tel: +86-29-8836-0097

Fax: +86-29-8836-0090

Email: michaelwang@alonggame.com

Web: http://www.alongmobile.com

Crocker Coulson, President

CCG Elite Investor Relations

Tel: +1-646-213-1915 (New York)

Email: crocker.coulson@ccgir.com

Source: ALONG Mobile Technologies Inc.
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