omniture

Art Project Conquers the World

createur visionnaire
2006-11-20 11:43 1193

BERLIN, Germany, Nov. 17 /Xinhua-PRNewswire/ --

-- Capital Cities are Competing for the Big Event

-- Picture is available via EPA (European Pressphoto Agency) and can

be downloaded free of charge at:

http://www.presseportal.de/story.htx?firmaid=63031&keygroup=bild

The Berlin artist, Andre Hunger, announced today that his project, with

the temporary working title "Heartbreaker," will start its world tour in May

2008. The art project will travel to 12 capital cities and remain in each of

them for 5 months. The capital cities competing for the project include

Barcelona, Sydney, London, Tokyo and Oslo. The interest in the tour is such

that the participating cities will enter a contest. The capital city with the

highest starting capital will be the winner. According to Andre Hunger, the

final decision will be made in February 2007.

The original plan was to start the tour in Berlin, however, the

bureaucratic barriers in the city proved to be insurmountable.

The artist intends for "Heartbreaker" to engage the viewer and make them

feel their own positive energy. Andre Hunger is convinced that his art will

be successful in releasing the energy of the observer. The visitor will be

able to actually access the sculpture, a symbiosis of a Formula 1 race car

and a super bike. The inside of the sculpture will house a special exhibition

with a unique content never attempted before. In this exhibition, the visitor

will be able to interactively experience the life of a race car driver

through audiovisual means and explore his/her own feelings about the

experience in a multisensory way. Well-known protagonists will create

this "alternative reality" via photos and recordings at original sites.

Twelve internationally renowned photographers will re-create the daily

experience of a race car driver. The sound for this event will be provided by

twelve international top musicians. The sculpture’s dimensions are another

fascinating aspect of this unique art project: approx. 40 m wide, 100 m long

and 25 m high.

Completely new materials and construction procedures were necessary to

realize the project in its impressive size. The experts confirm that the

immediate realization of this futuristic work is impending. To refine static

calculations for the sculpture, some additional tests in the wind tunnel will

still need to be completed. The planning and preparation phase is over.

200 partners and sponsors are especially excited about the impending

start of the project, and they will all compete to win the first matching

offer for being the initial city where this world tour will start. An

exquisite team of 50 experts composed of designers, process engineers,

logisticians, architects and general engineers vouch with their names and

reputation for its feasibility. Partners and consultants of the former race

car driver Hunger are among others companies such as Nussli (soccer world

champion ship 2006 -- Adidas Stadium in front of the Reichstag, Olympic Games

2006, World Culture Forum) and the engineering office Happold (Pentagon

Memorial USA, Japanese Pavilion -- World Fair in Germany, British Museum UK,

Al Faisaliah Saudi Arabia). The partner network’s synergy and an intelligent

concept are responsible for shortening the development phase from the usual

four years to just eight months.

Andre Hunger himself is expanding his network by additional international

partners to have all the roles within "Heartbreaker" distributed by spring

2007. The artist was, in his own words, very happy about the negotiations he

had with representatives from Formula 1 and Moto GP and was able to include

them in the content production for the exhibit. Andre Hunger is convinced

that visitors to "Heartbreaker" will be able to feel the excitement of the

racetrack themselves.

The cities hosting the project will enjoy an economic payback through

long-term gain and improved image due to the increase in tourism. Hunger says

that the projected revenues for Berlin alone (currently excluded from the

competition) were estimated at around Euro 460 million. The artist expects to

see visitor numbers of more than a million per capital city.

"Anyone who experiences Heartbreaker in its full dimensions will feel a

new kind of strength afterwards. No visitor will be able to withdraw from the

emotional impact of this project. And when he/she walks out of there, the

visitor cannot help but feel the courage to start something new. The beauty

of it is that this is an art project that anyone will understand and that

does not just benefit a chosen few. The cities will not have to pay for it,

on the contrary, they will make money from it."

Andre Hunger and "createur visionnaire"

Andre Hunger is the founder and the creative spirit behind the agency

createur visionnaire for design and creativity. After long years of racing

cars, Andre Hunger managed several galleries and organized different mega

events. He then worked as a consultant for agencies and companies to position

exclusive brands and continued to develop innovative projects in the area of

branded entertainment. For his sculptures and energetic architectural

projects, Hunger frequently uses programs for designing jets. He thus creates

unique, comprehensive designs and projects such as the draft for a museum, a

VIP resort in Manama/ Bahrain for the opening of the Formula 1 racetrack, a

limited series of prototypes of the sports vehicle Supersonic and "green

coast", an exclusive sculpture made of organic materials looking like a

perfume flacon and stretching over 7 floors. Hunger’s focus in his projects

is the merger between man and machine. Simultaneously, he strives to put the

individual’s needs in the foreground.

For further information see:

Artist: http://www.andre-hunger.de

Treatment: http://www.heartbreakerplanet.de

Source: createur visionnaire
Keywords: Entertainment
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