Blogging Your Business: Multiple Markets, One Central Strategy

NEW YORK, Nov. 13, 2014 /PRNewswire/ -- Hosting a blog for your business is a great way to provide your customers with educational resources, build brand awareness, and take part in industry conversation. However, if you are selling across several different niche markets, determining an effective blog strategy that encompasses all of those can be quite the challenge. When deciding your client-centered approach you have several options such as:

• One Blog, Multiple Topics. Considered a generic strategy, this one might be the easiest for small businesses to follow because there isn't much of a time commitment. Create a site, add a blog and post different topics throughout the course of a week.
• One Company, Multiple Websites. Each niche market would require its own website and blog. A disadvantage of this model is the time commitment that is recommended for maintaining the content on the blogs.  This approach is doable if you have a team helping you with the strategy, but can prove difficult if you're a solopreneur.
• One Website, Multiple Blogs.  The challenge is to produce enough content to fulfill your blog strategy across each of the different blogs. This approach may be the most sensible for small business owners, but you will want to ensure that the other pages of your website support all of the niche markets comfortably.

Logo - http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a
Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO

For further discussion on how choosing the right blog strategy can help you see measurable results from your efforts, view the latest article by Steve Lazuka, founder of Interact Media, on PR Newswire's Small Business Toolkit: http://bit.ly/1Eu811v

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                        

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Amanda Eldridge
Director, Strategic Channels
201-360-6906
amanda.eldridge@prnewswire.com