MOUNTAIN VIEW, Calif., Mar. 6, 2017 /PRNewswire/ -- BlueFocus International, a wholly-owned subsidiary of BlueFocus Communication Group (publicly traded Chinese company SHE: 300058), and 24x7 Comunicacao, one of Latin America's leading PR and communications agencies based in Sao Paolo, Brazil, announced today a strategic partnership between the two companies.
The partnership consists of co-development of cross-border marketing, business development opportunities and knowledge sharing enabling the companies to provide highly targeted and localized PR, communications and marketing solutions for global brands and organizations in China, Brazil and Latin America. 24x7 Comunicacao will provide high-touchpoint, on-the-ground services to Chinese and other international companies that BlueFocus International works with in China and globally. BlueFocus International will also actively support 24x7 Comunicacao in serving new Chinese clients recently entering Brazil and other Latin American markets.
As part of the extensive agreement, 24x7 Comunicacao has also entered into a partnership with BlueFocus eCommerce, a BlueFocus Communication Group company, to deploy eCommerce enablement solutions for Brazilian manufacturers targeting the rapidly growing and expanding Chinese eCommerce market. 24x7 Comunicacao will engage in sales and marketing work to promote the services and serve as the first line of contact with Brazilian companies. BlueFocus eCommerce will conduct all primary China-side web enablement, ecommerce marketing and storefront management while BlueFocus International will provide China market analysis, market entry strategy, PR, communications and marketing services to Brazilian businesses.
The partnership was developed in response to the rapid increase in business and government related investments and trade activities between China and Brazil over the past 18 months. Both countries' governments and businesses have been developing stronger commercial and economic ties with each other as demand for each country's unique products and services continues to grow.
Brazilian private and public sector businesses and organizations have experienced unprecedented levels of investment from China in areas including, infrastructure, technology, consumer goods, and travel. Chinese companies have invested over $40 billion in Brazil's energy sector over the past five years. In a single recent bi-lateral agreement, China, alone, committed $15 billion of the total $20 billion marked for Brazil infrastructure projects.
"Brazil is experiencing a deepening relationship with China and a level of investment never seen before. The speed at which this is happening is making it difficult for many Chinese businesses to execute effective communications and marketing strategies while developing their businesses in Brazil", said Fabio Cardo, Managing Director at 24x7 Comunicacao.
"In keeping with our commitment to provide the best global intelligent marketing solutions to our clients, it is essential that we be able to extend our capabilities to Latin America. 24x7 Comunicacao shares the similar approaches and professionalism to serving clients as BlueFocus does, which makes them a natural partner for us. We are confident that BlueFocus's extensive experience in working with Chinese clients will add deep value to the partnership that will ultimately benefit our clients", said Holly Zheng, CEO & President of BlueFocus International.
Some of BlueFocus International and 24x7 Comunicacao's existing Chinese clients, including a major telecommunications equipment manufacturer and one of China's leading construction equipment manufacturers, LiuGong, have expressed their intentions to increase investments in Brazil significantly in 2017 and for the foreseeable future. The partnership will also focus on the co-development of knowledge-based events focused on Education, Oil & Gas, Infrastructure, Internet/Connectivity/E-commerce. Already in the partnership's working pipeline is an Ag-tech event to be held in California during the third quarter of 2017 bringing together key stakeholders from China, Brazil and the U.S.'s agricultural sectors for collaboration on solving some of the world's major food-related problems through technology. Also in development are several ecommerce-focused events to be held in China and Brazil.
BlueFocus International, a wholly-owned subsidiary of BlueFocus Communication Group (publicly traded Chinese company SHE: 300058), leads international strategy, M&A and cross-border initiatives for the group and manages an international portfolio of award winning digital marketing, PR, communications and advertising agencies including We Are Social, Cossette, Citizen Relations and The Camps Collective. Also part of the Blue Focus International portfolio is fuseproject, a highly esteemed industrial design firm behind consumer technology and lifestyle product hits such as Jawbone, Movado and the August Lock. Headquartered in Silicon Valley, BlueFocus International and its portfolio companies employ over 1,500 professionals across the spectrum of marketing and advertising disciplines worldwide. It serves hundreds of the world's best-known brands from major consumer goods manufacturers to cutting-edge technology companies by providing global intelligent marketing solutions in brand strategy, digital creative production, ecommerce enablement, cloud based CRM, big data analytics, digital and traditional media buying, and social media insights & marketing.
24x7 Comunicacao is a premium PR and corporate communications agency, comprised of highly qualified and experienced professionals in a consortium of strategic partners in Latin American markets. Its main services include PR, corporate communication, institutional relations, government relations, crisis management, content marketing, branded content, digital strategy, digital tools, advertising, events, internal communication & endomarketing. Headquartered in Sao Paulo, Brazil with operational support in Rio de Janeiro and Campinas, it serves as the major hub for dozens of domestic and international clients across Latin America, coordinating services among agencies in Mexico, Argentina, Chile, Colombia and Costa Rica.
For more information or press inquiries, please contact:
Ms. Siwei Gao
+1-646-510-1086
siwei.gao@bluefocus.com
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