Overwhelming response to first outlet opened in Shanghai last month with 12 more scheduled to open in major China cities
SINGAPORE, Nov. 6, 2012 /PRNewswire/ -- Singapore's home-grown German restaurant franchise, Brotzeit® International Pte Ltd, is set to penetrate China's booming F&B market with 13 outlets scheduled to open in Shanghai, Beijing and Guangdong over the next five years.
About a year before the recent opening of Brotzeit®'s first outlet at the Shanghai World Financial Centre in Pudong on 26 October, Letter of Intents (LOIs) were already signed with franchisees for 13 unit development deals in all of the three cities.
"With its rapidly developing F&B sector and the largest number of consumers of food products in the world, there is no better time for Brotzeit®'s presence in China," said Sean Flynn, CEO of Brotzeit®. "China is just the tip of the iceberg for Brotzeit®'s expansion plans as our goal is to open more than 80 stores in South East Asia, North Asia, New Zealand and Australia in the next five years."
With nine outlets and counting in Mainland China, Hong Kong, Vietnam, Kuala Lumpur and Singapore since its inception in 2006, the appeal of Brotzeit®'s authentic Bavarian cuisine and premium German beers has been catching on like wildfire amongst locals throughout Asia.
"The success of our first outlet in China is very encouraging, attracting 80 - 90% of local Shanghainese customers. Our similar success in Vietnam and Malaysia also proves that Brotzeit®'s concept resonates with locals," said Malcolm Chao, Vice President of Brotzeit® Franchise Operations. "We are certainly looking forward to the openings of our outlets in Beijing and Guangdong in Q2 and Q3 of 2013."
For enquiries, please visit www.brotzeit.co or email info@brotzeit.co.
About Brotzeit® International Pte Ltd
"Brotzeit" is a typical Bavarian expression - "Brot" being German for bread and "Zeit" for time, referring to a cozy meal complemented by fresh beer.
Brotzeit® is a home grown brand conceived in 2006 to introduce world famous quality German beers and authentic Bavarian cuisine in a chic and contemporary setting. Brotzeit® is focused on achieving sustainable business growth and regional expansion by ensuring their franchisee success. Brotzeit® currently operates nine outlets in Singapore, Malaysia, Vietnam, Hong Kong and most recently in Mainland China. It has signed further development deals in Taiwan, Indonesia, Philippines and Thailand with more territories in the pipeline.
Brotzeit® was recently awarded the Singapore Franchisor of the Year Award organized by the Franchising and Licensing Association of Singapore (FLA) which recognizes and rewards the most thriving franchise business in Singapore on 1st November 2012.
