BEIJING, Nov. 28 /Xinhua-PRNewswire/ -- CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released its article on its analysis on the new demands facing e-commerce websites.
Look at the history of human development; we can see commercial activities or commodity trading throughout the process of human social development. From goods exchange-barter trade to the adoption of currency as the universal equivalent in commodity trade, the efficiency of commodity trade has been improved greatly. However, with the coming of the sailing age in 15th century, the scope of the commodity trade was drastically extended and the whole world became involved in the global trading network. At the end of the 20th century, the invention of the Internet announced the arrival of the global trade era. Electronic business, the new business model created by the Internet is becoming more popular all over the earth. Internet commodity trade has become one of the main commodity trade channels in current society.
Evolutionary Stages of E-commerce the Website
Looking back on history, the e-commerce website basically experienced three stages of development. Stage I was from the beginning of its birth to the year 2000: it is a network yellow pages stage. In Stage I, e-commerce websites gained profits through offering enterprise lists and introductions for customers. A number of then famous e-commerce website included www.europages.com, www.World-Pages.org, the Thomas Register of North America Manufacturers and www.china.alibaba.com. In this stage, e-commerce sites provided human-based information collection and collation. Although the provided information was accurate, the speed and amount of information was limited and unable to meet the requirements of website users. Therefore, the duration of Stage I is short and the development of e-commerce website entered the second stage relatively quickly. The remarkable features of Stage II for e-commerce websites was that a large number of buyers and sellers gathered in the e-commerce platform to collect information, negotiate trade, and exchange. The emergence of the e-commerce gateway website was a revolutionary event in the history of e-commerce development, which improved the electronic business model to actual e-commerce and boosted the birth of hundreds of millions of Internet dealers across the world. Meanwhile, the business models of e-commerce website were divided, representing B2B, B2C, C2C, B2B2C and other e-commerce models. Amazon, eBay, Joyo, Alibaba, Taobao, Dangdang and other e-commerce websites began to change everyone’s life in deed. With the explosive growth of Internet trade information and the increasingly strengthened requirements about accurate and real information from buyers and sellers, the development of e-commerce website entered a new revolutionary stage. In Stage III, how to provide the most accurate information for users is the key issue of beating competitors of e-commerce websites.
The Search Engine Accompanies E-commerce
Since the birth of e-commerce websites, search engines have been accompanying the growth of it. As an important tool for the development of E-commerce websites, search engines accompany and promote the evolution of e-commerce websites from one phase to the next. The first generation of search engines is represented by Yahoo, which adopted catalogue-mode manual searching and sorting and the work principle and method of which are adopted by e-commerce websites of the first generation. The second generation of search engines is represented by Google and Baidu, which provides customers with large amounts of information out of a sea of internet information by means of searching through computer-readable key words. During this period, e-commerce websites adopted technologies of the second generation of search engines to sort out and filter information from a sea of information on the platform of its own and then provide it to website customers. As e-commerce websites accumulate more and more information and as the efficient sorting and filtering of information becomes more and more important, search engines become more and more important to e-commerce websites. Such e-commerce websites as Amazon specially established a research department to develop self-owned e-commerce search services. Alibaba optimizes search engines so as to increase the amount of information searched by such search engines as Google and Baidu. At the same time, search engines themselves also realize their huge potential to promote the development of commerce. For example, Yahoo unveiled “Price Comparison Search” in 2004, which enabled customers to compare prices of a same product in different sellers; Google marketed Froogle, which had the function of shopping search. As e-commerce and search engines realize their value to each other, their “marriage” becomes so natural that the new generation of search engines will become organically combined with e-commerce naturally.
Vertical Search Has a Date with E-commerce
At present, the search engine has been developing towards the direction of precision, individuality, specification and intelligence for the searching process, and so far the vertical search targeting at concentration, specification and precision from each industry is the new product with an innovative significance during the process of the development of the search engine. The Kuxun website for living information searching, the Qihoo website for entertainment information and the Linklist website for acquaintance searching start to occupy the sub-markets which the general search engine can not cover, occupy the desktops of users. Some types of electronic commerce search engine such as the Tootoo website, the vertical search, the Sunsou website and the Soso88 website appear with a capacity of precision and specification on searching, and is known by users, which can make users to compare the value differences from electronic commerce search engines and electronic commerce gateways. The electronic commerce search is derived from the combination of the vertical search and electronic commerce with functions of electronic commerce and the search engine; therefore it can have the natural advantages that the electronic commerce gateway and the search engine electronic commerce do not have.
A survey by CNNIC shows that the search engine is the leading network service second to only email services, in terms of most number of users. In such search engine times, each piece of progress made by search engine technology can push the development of the internet application service including electronic commerce. The vertical search can provide the electronic commerce users with accurate, specific, detailed and effective information, and electronic commerce can provide the vertical search with the income resource and commercial benefit in which the two factors can mutually get the demand and utilization. The appointment for this time is determined by nature and is as inevitable as history.
About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as "CCID Consulting"), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is directly affiliated to the China Center for Information Industry Development (hereinafter known as "CCID Group"). Headquartered in Beijing, CCID Consulting has set up branch offices in Shanghai, Guangzhou, Shenzhen, and Harbin, with over 300 professional consultants and industry experts. The company's business covers over 200 large and medium-sized cities in China. Apart from home market development, CCID Consulting establishes international cooperation links across the United States, the Asia-Pacific region and Europe with agents in the U.S., Japan, South Korea, Australia, Singapore, Italy and Russia, with the aim of going global.
Based on four major competitive areas: powerful data channels, industrial resources, intense knowledge and a deep understanding of information technology, CCID Consulting provides customers with consulting, research and IT outsourcing services covering strategic planning, IT applications, marketing strategies, human resources and information technology outsourcing. Customers range from industrial IT users, telecommunications companies, energy companies, finance companies, and automobile companies, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to be the number 1 consultant in strategic consulting, the number 1 brand for strategic consultancy, the number 1 advisor for enterprise management and the number 1 consultant for government decision-making.
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
