LAS VEGAS, May 9, 2011 /PRNewswire-Asia/ -- Caesars Entertainment Corporation today announced the creation of a new unit to develop branded luxury hotels, restaurants and other lifestyle amenities in resort destinations around the world.
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The new unit, named Caesars Global Life, will pursue non-gaming hotel developments using the Caesars luxury brand and other brands owned by the company. Most of the developments will revolve around licensing, franchising and management agreements.
The primary objective of this new unit is to expand the company's presence overseas, especially in Asia and Latin America, where Caesars is widely recognized for its luxury brand.
As part of the initiative, Caesars in March announced a partnership with world-renowned restaurateur Nobu Matsuhisa to develop a Nobu hotel and restaurant at Caesars Palace in Las Vegas.
In addition, the Global Life unit is expected to expand beyond the Caesars' brand to include the development of boutiques and lifestyle brands on Caesars Entertainment-owned real estate in Las Vegas and Atlantic City.
For example, Caesars recently announced that it is opening four new restaurant concepts operated by BR Guest Hospitality, a leading New York-based restaurant company led by founder and President Stephen Hanson and owned by Starwood Capital Group. The new restaurants include Bill's Bar & Burger, Dos Caminos, Atlantic Grill, and a casual restaurant featuring celebrity chef Sam DeMarco. Caesars also recently signed a non-binding letter of intent with New York-based entrepreneurs Rowen Seibel and Chris Barish to create a joint venture operating bars and lounges in Las Vegas and elsewhere.
"Our brands and reputation are our most substantial assets overseas, and this plan will allow us to leverage them into growth opportunities in hospitality and gaming," said Caesars Entertainment Chairman, CEO, and President Gary Loveman.
Alexander Mirza has been named head of Caesars Hospitality Ventures and will be leading this business on behalf of Caesars Entertainment. Mirza will oversee hotel, restaurant, bar, and nightlife development for the company, as well as international hotel management and licensing. Mirza was formerly a partner in Accenture's Travel practice, SVP of Corporate Development at Hilton and VP of Strategic Planning at Starwood Hotels and Resorts. For the last 12 months, Mirza has served as vice president and executive associate to Gary Loveman, chairman, president and chief executive officer of Caesars Entertainment. Mirza holds an MBA from the Harvard Business School and both first class bachelors and master's degrees in Economics from Queen's University in Kingston, Ontario, where he was an Aga Khan Foundation Scholar.
Caesars Entertainment Corporation is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 73 years ago, Caesars has grown through development of new properties, expansions and acquisitions, and now operates casinos on four continents. The company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit www.caesars.com.
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