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Cheetah Mobile Launches 'Cheetah Open Feed' Platform for App Developers and OEMs

2017-02-28 15:00
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BARCELONA, Feb. 28, 2017 /PRNewswire/ -- Cheetah Mobile Inc., the world's 4th largest mobile app developer, today announced the launch of its Cheetah Open Feed (COF) platform, which allows app developers and OEMs to embed high quality content feeds provided by Cheetah Mobile's leading news aggregation app, News Republic, into their apps and mobile operating systems.

The first-of-its-kind platform provides OEMs and app developers with open access to licensed content from 2,300 of the world's top media, Cheetah Mobile's AI-driven content personalization technology and one of Cheetah Mobile's best-performing monetization scenarios. COF is an innovative way for OEMs to differentiate their mobile devices and for app developers to generate new premium traffic, new revenue, and new engagement.

"Cheetah Open Feed is the first time that Cheetah Mobile has given other industry players access to its premier content products, which can help OEMs create differentiated features, and help developers better monetize their apps," said Johnny Li, Vice President of International Business Development at Cheetah Mobile. "This is not only the first time that Cheetah Mobile has opened up its valuable content stream from News Republic, which we acquired last year, it is also the first time that Cheetah Mobile has opened up one of our best-performing monetization scenarios to create a win-win situation and contribute to the mobile ecosystem as a whole."

The feed provides users with access to more than 100,000 articles, 40,000 images and 2,500 videos per day from News Republic's 2,300 media partners in 47 countries and 43 languages. News Locker also makes sure that users see the content they want by leveraging Cheetah Mobile's deep learning and big data-driven content-recommendation technology.

A report by Cheetah Lab, Cheetah Mobile's mobile internet-focused research institute, shows that integrating content feeds into utility apps can increase revenue and app usage rates. Cheetah Mobile has seen a significant increase in revenue from its utility apps since embedding them with News Republic content feeds. Through COF, now all OEMs and app developers have the opportunity to duplicate Cheetah Mobile's success and provide innovative and engaging user experiences.

Cheetah Open Feed is already available to developers. If you are interested in joining the platform, please visit Cheetah for Publishers at: publishers.cmcm.com.

About Cheetah Mobile Inc.

Cheetah Mobile is a leading mobile internet company. It aims to provide leading apps for mobile users worldwide and connect users with personalized content on the mobile platform.

Cheetah Mobile's products, including its popular mission-critical utility applications Clean Master, CM Security and Battery Doctor, help make users' mobile internet experience smarter, speedier, and safer. The Company has attracted 612 million global Mobile MAUs as of September 2016, of which approximately 80% are located outside of China. Leveraging the success of its mission-critical applications, Cheetah Mobile has launched its line of content-driven mobile applications, including News Republic and Live.me.

Cheetah Mobile provides its advertising customers, which include direct advertisers and mobile advertising networks through which advertisers place their advertisements, with direct access to highly targeted mobile users and global promotional channels, which are capable of delivering targeted content to hundreds of millions of users. For more information about Cheetah Mobile and its products, please visit www.cmcm.com.

Press contact

Josh Ong
+1-415-684-3947
press@cmcm.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/cheetah-mobile-launches-cheetah-open-feed-platform-for-app-developers-and-oems-300414073.html

Source: Cheetah Mobile

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