HARBIN, China, Aug. 15 /Xinhua-PRNewswire-FirstCall/ -- China Education Alliance, Inc. (OTC Bulletin Board: CEDA) ("China Education Alliance" or "the Company"), a leading distributor of educational resources, offering high-quality programs and training both through online networks and an on-site training center in China, announced today that it has retained CCG Elite to design and execute its investor relations campaign.
China Education Alliance offers online educational materials, vocational training services and vocational certifications. The company provides its educational services through three channels: a large educational online portal, educational software and media, and education and vocational training centers. The company is currently selling its educational products and services to families, provincial education officials, administrators, schools and teachers in China.
"As an education resources provider and operator, our company has a leading interactive business platform. It makes full use of its extensive internet network resources to go beyond traditional teaching methods and eliminates face-to-face constraints," said Mr. Xiqun Yu, Chairman and CEO of China Education Alliance. "We look forward to collaborating with CCG Elite to raise our visibility in both the investment community and with the financial media as we embark on the next phase of our growth strategy."
China's online education market is still in the early stages of its growth cycle. There are still huge opportunities in education and related products and services in China. China currently has over 4,000 universities with over 20 million on-campus students and 550,000 primary/middle schools with 150 million students. As China becomes more technologically sophisticated, its people will have increasing awareness of the company's networking facilities, and the online education market should continue to increase rapidly. The China online market opportunity is estimated to rise to $3.7 billion in 2007 compared to $1.8 billion only three years ago, according to iResearch, a market consulting firm.
In order to capitalize on this opportunity in the Chinese educational industry, China Education Alliance intends to: 1) build out its infrastructure to ensure fast access and satisfy its rising demand, 2) increase its market share via nationwide advertising campaigns, 3) invest in its employees to improve quality and maximize its throughput and 4) open branch offices in key cities throughout China. China Education Alliance intends to leverage its leadership position in Heilongjiang Province and core business in the primary/middle school market by targeting the large and growing vocational education market nationwide.
"China Education Alliance is a leading educational service provider in China with a strong management team, and is positioned to take advantage of a largely untapped, emerging market," said Crocker Coulson, President of CCG Elite. "The scalability of its business model and growth strategy should enable China Education Alliance to continue to build shareholder value over the long term."
About China Education Alliance
China Education Alliance, Inc. was originally founded in 1996 and had engaged in several different businesses with various names before focusing on the education sector and changing its name to China Education Alliance, Inc in November 2004. The company is currently an educational resource company offering high-quality educational programs and training through both online networks and an on-site training center. The Company's products include online test preparation materials, researchers' materials, study guides, and audio recordings, vocational training services and vocational certifications. The company conducts educational services through three main channels: a large educational online portal, educational software and media, and education and vocational training centers. The company is currently selling its educational products and services to provincial education officials, administrators, schools and teachers in China. China Education Alliance was listed on the OTC Bulletin Board in September 2004. For more information about China Education Alliance, please visit http://www.chinaeducational.com/ .
About CCG Elite
CCG Elite is uniquely positioned to provide an outsourced, high-level investor relations solution that combines in-depth understanding of Asia's corporate culture and economic scene and a direct pipeline into the leading funds and broker-dealers in the U.S. CCG Elite is a global, full-service investor relations agency with corporate headquarters in Los Angeles and offices in New York City, Newport Beach, Calif., Dallas, Texas, Hong Kong and Beijing. For further information, contact CCG Elite directly, or visit the Company's Web site at http://www.ccgelite.com .
For more information, please contact:
Company Contact:
Mr. Xiqun Yu
Chairman and CEO
China Education Alliance, Inc.
Tel: +86-451-8233-5794
Email: yxq8877@126.com
Investor Relations Contact:
Mr. Crocker Coulson
President
CCG Elite Investor Relations
Tel: +1-646-213-1915 (NY Office)
Email: crocker.coulson@ccgir.com
