HONG KONG, Feb. 24, 2016 /PRNewswire/ -- China Vanguard Group Limited ("China Vanguard" or the "Company", which together with its subsidiaries, collectively as the "Group"; Stock Code: 8156.HK), is pleased to announce that on 2 February 2016, the Group, through its wholly-owned subsidiary, has entered into a Cooperation Agreement with Shenzhen Sports Lottery Administration Centre for the provision of the end-to-end interactive in-store marketing technology solutions that include: 1) Out-of-home ("OOH") advertising and information services on LED display panels and 2) an electronic coupon distribution and physical lottery ticket redemption services Le Yao.
Pursuant to the Cooperation Agreement, the Company has been authorized to install LED panels and operate OOH advertising services in lottery stores in Shenzhen under the jurisdiction of Shenzhen Sports Lottery Administration Centre, as well as provide electronic coupon distribution and physical lottery ticket redemption services in lottery stores through Bluetooth Low Energy ("BLE")-enabled hardware that will be installed as provided by the Group.
The Group, through a revolutionary electronic coupon distribution and physical lottery ticket redemption systems, Le Yao, will offer incentive-based consumer mass marketing promotions services, utilizing the location-based BLE backed iBeacon technology on WeChat through the "Shake" function provided by the WeChat, the Group shall offer customers free mobile coupons while enabling third-party merchants to gather social media engagement via driving social media traffic to WeChat Official accounts.
Mr. CHAN Ting, Executive Director and the Chief Executive Officer of China Vanguard Group Limited said, "The innovative nature of the marketing services will transform lottery consumption behavior that will be catalytic in increasing lottery sales, creating a win-win situation between third-party advertisers in marketing outreach while providing new revenue streams for the Group. We believe that the digitalization and mobilization of modern business operations has created the need for a more efficient and measurable interactive electronic information system to facilitate data and information flow between Lottery Centres and various distribution channels."
About China Vanguard Group Limited
China Vanguard Group Limited was founded in 1999, and was successfully listed on the GEM board of The Stock Exchange of Hong Kong Limited in November 2002. At present, as a leading lottery solutions provider in China's sports and welfare lottery industry, China Vanguard provides lottery equipment, software, related services and a comprehensive lottery distribution network for China's Sports and Welfare Lottery authorities located in 21 provinces and regions across China. In order to establish a solid foundation in the traditional lottery industry, the Group introduced revolutionary self-service lottery solutions and developed one-stop shop business model from providing lottery programs to lottery operations to expand market share. In the future, the Group will continue focusing on the high margin, interactive self-service lottery business and comprehensive license portfolio with diversified virtual distribution channels to expand the potential of lottery business; and leveraging international cooperation with software and hardware developers to enhance the R&D capability. The Group strives to become a leading lottery solutions provider in China.
