TOKYO, April 13, 2015 /PRNewswire/ -- On April 13, Midea unveiled its "tripod pot" with the best interior chamber among electric cookers in Japan, a country known for being ahead of the curve when it comes to the technology of home appliances. Its breakthrough product, the Midea IH Smart Rice Cooker, the first to be equipped with a tripod pot interior chamber, debuted in Tokyo, Japan, priced at 2,999 Chinese yuan.
At the press conference announcing the new product, Midea Living Appliance Group general manager Li Guolin told the story behind the research and development of the interior chamber, heating and controlling technologies that are part and parcel of the design of the Midea IH Smart Rice Cooker, demonstrating to Japan and to the whole world that China's home appliance manufacturers now stand head and shoulders with other leading makers in the field.
Midea Tripod Pot, Made in China and Targeting the World
China's long-established culinary traditions, vast territory and abundant resources contribute to the country's unique food culture. As a brand representative of China-made rice cookers, Midea has a deep understanding of how to cater to the taste buds of the country's citizens.
In the minds of the Chinese people, firewood-cooked rice is considered and always remembered as the most savory. The cooker's interior chamber is the key to satisfying the demand for fire-cooked rice. Leveraging its accumulation of knowledge over the past 20 years in the field of interior chamber technology, Midea innovatively developed the unique multilayer composite material that is used in the tripod pot, a reproduction based on ancient Chinese cooking methods. The device is composed of 8 layers of material, 6 boiling rings, 108 honeycomb-patterned inner pots and undulating curves at a finely tuned 62 degrees of arc, bringing about remarkable improvements in the heating uniformity and in the durability of the interior chamber.
Rice cooked for an extended period of time over a low flame is the correct way to create the delicacy that is firewood-cooked rice. To bring out the desired flavor, boil the rice over a high heat, then switch to low heat and simmer to fully bring out the flavor of the rice. Midea has patented its intelligent control technology in Japan and South Korea. Through technological innovation, the Midea IH Smart Rice Cooker has successfully produced the sought-after flavor of delicate stewed rice through the process of refined boiling and slow simmering.
The pride of a nation is also the pride of the world. As a link between Chinese and Japanese culinary cultures, the rice cooker enables Chinese aficionados to savor the nuanced diversity of Japanese cuisine, and, at the same time, make Chinese cuisine more accessible to and widely accepted by Japanese cooks and homemakers.
Midea Tripod Pot, the Crystallization of a Steady Accumulation of Knowledge and Ingenuity
Midea has always been the leader in the ongoing transformation of China's rice cooker consumer market. The firm's tripod pot interior chamber is the best of its kind in the Chinese market. The Midea IH smart rice cooker is the first Chinese product to win the German IF Product Design Award and German Red Dot Design Award, well-deserved rewards to a company that is the industry leader in its home market.
Midea's current rollout in Japan is aimed at optimizing its own product lines by learning from the expertise of its Japanese counterparts. The Midea Group boasts the world's largest rice cooking taste research laboratory, with six research and development centers around the world and developers accounting for 10 percent of its staff. Midea's commitment to products and technology happens to coincide with the pride in craftsmanship that Japanese manufacturers are known for.
Nurtured by the enormous Chinese market, Midea hopes to take the lead in achieving breakthroughs and grow into one of the world's leading brands in the home appliance sector, adding to the list of the many companies that are changing the term "Made in China" into an element of pride for the nation.
