Cision Introduces Its Global Media Intelligence Services to the Region
HONG KONG, Sept. 6 /Xinhua-PRNewswire/ -- Cision Global Solutions, the world's leading provider of international media intelligence and communication insights, continues to forge ahead aggressively in Asia, as it announced today the introduction of its global media intelligence services to the region.
Speaking at the company's Asian launch ceremony, Cision's International Business Director for Asia, Ms. Jennifer Kok, stated that as part of its plans for the region, the company will be launching a portfolio of media intelligence services designed to enable PR and communication professionals in Asia to efficiently evaluate all aspects of their public relations (PR).
Ms. Kok noted that the company's integrated one-stop-shop solution, which aims to simplify the PR activities of corporations, public relations agencies, government and not-for-profit organizations, would span two key media components:
-- media measurement and analysis resources, to facilitate the
evaluation of corporate coverage, industry trends, brand comparisons,
and overall PR effectiveness;
-- and comprehensive media monitoring capabilities, including the
ability to track print, broadcast and online coverage in 137
countries.
In terms of media intelligence services, Ms. Kok expressed that one major challenge faced by many PR and communication professionals is the ability to track and benchmark coverage across different countries with most companies still resorting to a variety of media monitoring houses and utilizing non-uniform evaluation and delivery standards.
"One of the many advantages of working with Cision is that we augment the whole process into a streamlined service," comments Ms. Kok. "For example, we are able to track, translate, consolidate and analyze a company's entire media coverage from all five continents into one single platform.
"Ultimately, we provide our clients with actionable communication insights that enable them to directly improve their business performance," states Ms. Kok.
"Subsequently, the introduction of these offerings and the establishment of an office in Hong Kong illustrates Cision's global commitment to providing communications professionals in Asia with media intelligence and insight that is linked to business strategy," concludes Ms. Kok.
"By expanding our presence into Asia, we are therefore delighted to provide the full breadth of Cision's service offerings to PR agencies, corporate communications and marketing departments throughout the region."
Editor's Notes
Cision improves clients' performance through integrated services and software solutions for reputation and campaign management, media monitoring and research of media contacts.
Cision AB is quoted on the Nordic Exchange and has approx. 20 000 shareholders. The company has around 2,700 employees and a turnover of SEK 1.9 billion (USD 260 million) in 2006. Cision operates in the US, UK, Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal, Lithuania, the Netherlands and Hong Kong and has partners in another 125 countries.
www.cision.com
For further information, please contact:
Cision Global Solutions
Ms. Jennifer Kok
Tel: +852-2166-8017
Email: Jennifer.kok@cision.com
JEM Worldwide
Ms. Janet Middlemiss
Tel: +852-2857-3832
Mobile: +852-9195-7829
Email: Janet@jemworldwide.com
