CHONGQING, China, July 13, 2015 /PRNewswire/ -- Country Style Cooking Restaurant Chain Co., Ltd (NYSE: CCSC) ("Country Style Cooking" or the "Company"), a fast-growing quick service restaurant chain in China, today announced that it has recently started testing mobile ordering and Wechat payment under a pilot program at over 100 stores in Chongqing. Customers can realize online queuing and ordering via their smart phones and pay for their orders in seconds by scanning bar codes generated on the Wechat app. This effort aims to speed up payment and improve the customer experience, especially during peak dining hours.
Mr. Xingqiang Zhang, Chief Executive Officer of Country Style Cooking, commented, "We are pleased to offer the taste of home cooking to our customers. At CCSC, we continue to invest in our operations to ensure high levels of customers satisfaction. The ordering and payment process is a key part of the customer experience in our industry. In an increasingly digital world, we believe it is important to connect with our customers online and in our restaurants to broaden our market position. A recent survey indicated that more than 400 million Chinese people are using Wechat as a payment method, among other online payment channels and more smart business solutions for the food service industry are being actively developed. We hope to deepen our cooperation with technology providers to utilize O2O, big data analysis and customer relation management fields to expand our customer base with the goal of providing an enhanced dining experience to customers while also optimizing our operating efficiency. Additionally, we hope to expand Wechat payment to our stores in Sichuan and other areas in the following months."
The Company will roll out a special 3-yuan discount for Wechat payment from July 8-18th in Chongqing.
About Country Style Cooking Restaurant Chain Co., Ltd.
Country Style Cooking Restaurant Chain Co., Ltd. (NYSE: CCSC) ("Country Style Cooking") is a fast-growing quick service restaurant chain in China, offering delicious, everyday Chinese food to customers who desire fast and affordable quality meals. Country Style Cooking directly operates all of its restaurants under brands of CSC and Mr. Rice and is the largest quick service restaurant chain in Chongqing municipality, home to Sichuan cuisine, one of the best-known Chinese regional cuisines. Additional information about Country Style Cooking can be found at http://ir.csc100.com.
Contact:
Country Style Cooking Restaurant Chain Co., Ltd.
Phone: +86-23-8866-8866
Email: ir@csc100.com
ICR Inc.
Bill Zima
Phone: +86-10-6583-7511 or +1-646-328-2520
E-mail: bill.zima@icrinc.com
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