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Euro RSCG Worldwide is Campaign's 2006 Advertising Network of the Year

Euro RSCG Worldwide
2007-01-03 09:29 4225

Agency Management Praised for Swift, Sweeping Turnaround of World's Largest Global Agency Network

NEW YORK, Jan. 3 /Xinhua-PRNewswire/ -- For the first time in the agency's history, Euro RSCG Worldwide has been named "Advertising Network of the Year," by Campaign, one of the top and most respected advertising trade publications in the U.K. as well as the world. The agency was praised for its agency management -- and its impressive streak of new business wins around the world.

"It is an honor to be recognized by one of the advertising industry's most prestigious publications. It's a fantastic testament to the hard work of our 10,000-member staff globally and to our having become one of the world's largest and most creative agencies," said David Jones, Global CEO, Euro RSCG Worldwide.

Over the past 18 months, Euro RSCG Worldwide has experienced, US$3 billion in new business growth in the form of competitive new business pitches and existing business expansions. The 2005 wins of the global Jaguar account and the Charles Schwab business began a winning streak for Euro RSCG that included the global accounts for Reckitt Benckiser, Veolia, and sanofi-aventis (which quickly became one of the agency's top three clients), in addition to EDF Energy in France, Alcatel-Lucent, Danone, Disney Theme Parks, LG, Harley-Davidson, and Dell. The Novartis, Schering-Plough, and Vivendi accounts all expanded considerably, as well.

"It is rewarding to see our industry peers and the media acknowledge our successes," concurred Mercedes Erra, Executive Co-Chairman, Euro RSCG Worldwide. "Our goal is to get our clients to the future first; we must continue on our ever-evolving quest for the next big idea that will propel our clients' brands, and our agency, forward."

The Future First initiative is Euro RSCG Worldwide's commitment to focusing on consumer needs in the future and predicting trends, as opposed to merely following the current conventional wisdom.

Euro RSCG was yet again represented in the list of the world's top ten most awarded TV commercials according to the P&G-sponsored Gunn Report. This is the fourth consecutive year that Euro has achieved that honor, making them one of only two agencies to have appeared on the list every year.

"It's a great way to end the year," said Stephane Fouks, Executive Co-Chairman, Euro RSCG Worldwide, "and an indicator of the things that we want to deliver next year."

Euro RSCG Worldwide, a leading integrated marketing communications agency, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Airbus, Air France, BNP Paribas, Capgemini, Charles Schwab, Danone Group, Diageo, IBM, Jaguar, L'Oreal, LVMH Louis Vuitton, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis, Schering-Plough, Verizon, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

Source: Euro RSCG Worldwide
Keywords: Advertising
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