Findings in Advertising Age Annual Report Reveal That New Business Wins
Across the Global Network Have Propelled the Agency To Top Spot
NEW YORK, Dec. 1 /Xinhua-PRNewswire/ -- Euro RSCG Worldwide today is the
largest global advertising agency, measured by number of accounts. Ranked #3
in the 2005 Advertising Age Global Marketers Report, Euro RSCG Worldwide was
elevated in this year’s ranking due in part to a significant business
expansion with U.K.-based household cleaning brand Reckitt Benckiser, as well
as growth in the Latin American and Chinese markets. Euro RSCG Worldwide has
75 accounts worldwide and 1,346 assignments surpassing agencies including
Ogilvy & Mather, McCann Erickson Worldwide, Grey Worldwide and BBDO
Worldwide, which together round out the top five agencies, according to the
figures released by Advertising Age this month.
Of the Top 100 Global Marketers listed in the report, located at
http://www.AdAge.com , Euro RSCG Worldwide handles the advertising for 10 of
these brands: Ford Motor Co., Reckitt Benckiser, Danone Group, PSA Peugeot
Citroen, Citigroup, Bayer, Schering-Plough Corp., LG Group, Carrefour and
Sanofi-Aventis. These responsibilities are handled out of multiple offices
across Euro RSCG’s global network, which has footholds in North America,
Latin America, Europe, the Middle East, Africa, Asia, Australia and the
Pacific Islands.
"I am tremendously proud of our talent around the globe, and of our
ability to grow, both financially and creatively," said David Jones, Global
Chief Executive Officer of Euro RSCG Worldwide. "The high ambitions we have
already reached are a sign of further success to come."
Jones continued: "While our offices in New York, London and Paris tend to
attract the most attention, Latin America is actually one of our star
performers. Regional Director Ricardo Monteiro has led Euro RSCG to win 25
international awards and 45 local awards in 2006. China, too, continues to
boom for us, which is why we have secured the world’s largest full-time
field marketing force of some 30 thousand employees in China alone."
Advertising Age publishes a list of the Top 100 Global Marketers
annually. The full 2006 report, published at http://www.AdAge.com lists the
global accounts for 22 of the largest global advertising agencies.
Euro RSCG Worldwide, a leading integrated marketing communications
agency, is made up of 233 offices located in 75 countries throughout Europe,
North America, Latin America, and Asia Pacific. Euro RSCG provides
advertising, marketing services, corporate communications, and interactive
solutions to global, regional, and local clients. The agency’s client roster
includes Airbus, Air France, BNP Paribas, Capgemini, Charles Schwab, Danone
Group, Diageo, IBM, Jaguar, L’Oreal, LVMH Louis Vuitton, PSA Peugeot
Citroen, Reckitt Benckiser, sanofi-aventis, Schering-Plough, Verizon, and
Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of
Havas, a world leader in communications (Euronext Paris SA: HAV.PA).