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Euro RSCG Worldwide is the Largest Global Advertising Agency

Euro RSCG Worldwide
2006-12-01 10:22 1108

Findings in Advertising Age Annual Report Reveal That New Business Wins

Across the Global Network Have Propelled the Agency To Top Spot

NEW YORK, Dec. 1 /Xinhua-PRNewswire/ -- Euro RSCG Worldwide today is the

largest global advertising agency, measured by number of accounts. Ranked #3

in the 2005 Advertising Age Global Marketers Report, Euro RSCG Worldwide was

elevated in this year’s ranking due in part to a significant business

expansion with U.K.-based household cleaning brand Reckitt Benckiser, as well

as growth in the Latin American and Chinese markets. Euro RSCG Worldwide has

75 accounts worldwide and 1,346 assignments surpassing agencies including

Ogilvy & Mather, McCann Erickson Worldwide, Grey Worldwide and BBDO

Worldwide, which together round out the top five agencies, according to the

figures released by Advertising Age this month.

Of the Top 100 Global Marketers listed in the report, located at

http://www.AdAge.com , Euro RSCG Worldwide handles the advertising for 10 of

these brands: Ford Motor Co., Reckitt Benckiser, Danone Group, PSA Peugeot

Citroen, Citigroup, Bayer, Schering-Plough Corp., LG Group, Carrefour and

Sanofi-Aventis. These responsibilities are handled out of multiple offices

across Euro RSCG’s global network, which has footholds in North America,

Latin America, Europe, the Middle East, Africa, Asia, Australia and the

Pacific Islands.

"I am tremendously proud of our talent around the globe, and of our

ability to grow, both financially and creatively," said David Jones, Global

Chief Executive Officer of Euro RSCG Worldwide. "The high ambitions we have

already reached are a sign of further success to come."

Jones continued: "While our offices in New York, London and Paris tend to

attract the most attention, Latin America is actually one of our star

performers. Regional Director Ricardo Monteiro has led Euro RSCG to win 25

international awards and 45 local awards in 2006. China, too, continues to

boom for us, which is why we have secured the world’s largest full-time

field marketing force of some 30 thousand employees in China alone."

Advertising Age publishes a list of the Top 100 Global Marketers

annually. The full 2006 report, published at http://www.AdAge.com lists the

global accounts for 22 of the largest global advertising agencies.

Euro RSCG Worldwide, a leading integrated marketing communications

agency, is made up of 233 offices located in 75 countries throughout Europe,

North America, Latin America, and Asia Pacific. Euro RSCG provides

advertising, marketing services, corporate communications, and interactive

solutions to global, regional, and local clients. The agency’s client roster

includes Airbus, Air France, BNP Paribas, Capgemini, Charles Schwab, Danone

Group, Diageo, IBM, Jaguar, L’Oreal, LVMH Louis Vuitton, PSA Peugeot

Citroen, Reckitt Benckiser, sanofi-aventis, Schering-Plough, Verizon, and

Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of

Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

Source: Euro RSCG Worldwide
Keywords: Food/Beverages
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