omniture

Focus Media Reports Third Quarter 2008 Results

Focus Media Holding Limited
2008-11-11 03:44 1757

SHANGHAI, China, Nov. 10 /Xinhua-PRNewswire/ -- Focus Media Holding Limited (Nasdaq: FMCN), China's leading multi- platform digital media company, today announced its unaudited financial results for the third quarter ended September 30, 2008.

Highlights for third quarter 2008:

-- Total revenues grew 63.7% year-over-year and 6.2% quarter-over-quarter

to $224.8 million.

-- GAAP net income for the third quarter was $51.3 million or $0.38 per

fully diluted ADS.

-- Focus Media provides gross margin, operating margin, net income and

earnings per ADS on a non-GAAP basis that exclude non-cash share-based

compensation expense, acquired intangible assets amortization expense

and one-time items to enable investors to better assess the Company's

operating performance. The non-GAAP measures are described and are

reconciled to the corresponding GAAP measure in the section below

titled "Use of non-GAAP Financial Measures". Net income excluding non-

cash share-based compensation expenses and amortization of acquired

intangible assets resulting from acquisitions for the third quarter was

$71.4 million or $0.53 per fully diluted ADS, within previously

provided guidance of $70 million to $72million.

-- In the third quarter of 2008, digital out-of-home advertising revenue

was $153.8 million, up 62.4% year-over-year and 13.6% quarter-over-

quarter.

-- Advertising service revenue from our commercial location network

grew 44.1% year-over-year and 14.8% quarter-over-quarter to $93.1

million.

-- Advertising service revenue from our in-store network, including

revenues from CGEN Digital Media Company Limited ("CGEN"), was $16.8

million, an increase of 136.6% year-over-year and a slight decrease

from $17.0 million in the previous quarter, as we continued to make

efforts to optimize the combined in-store network coverage during

the post-acquisition integration of CGEN.

-- Advertising service revenue from our in-elevator poster frame

network grew 90.6% year-over-year and 17.8% quarter-over-quarter to

$44.0 million.

-- Internet advertising revenue was $70.8 million in the third quarter of

2008, an increase of 66.5% year-over-year but a decrease of 7.0%

quarter-over-quarter.

"We faced an extremely challenging advertising environment towards the end of the third quarter and in the fourth quarter. The recent global financial turmoil and slowdown in consumer demand in the US and European markets have had a significant negative impact on the Chinese economy as well as on the mindset of corporate decision makers in China. The macro headwind we are facing is the most severe in the modern history of the Chinese advertising industry. In particular, our Internet advertising business saw online advertising spending slowing after the Beijing Olympics. Our conservative fourth quarter guidance reflects our current business expectation in such a difficult market environment. In addition, during the integration of CGEN, although we have made meaningful progress in reducing the location cost of our in-store advertising business, in order to achieve profitability and future growth, we plan to further restructure CGEN's business in the fourth quarter. Management is in the process of evaluating the CGEN operation and therefore we expect to incur material one-time non-cash charges in the fourth quarter 2008 relating to any restructuring effort," said Dr. Tan Zhi, CEO of Focus Media. "However, based on our discussions with our major advertising clients, we continue to expect there to be overall advertising market growth in China in 2009, as the Chinese economy will nevertheless grow but at a slower pace relative to 2008 and Chinese urban consumers will continue to grow in numbers due to continuing urbanization in major metropolitan areas. We believe Focus Media is better positioned today than ever to face today's challenging macro backdrop. Looking forward to 2009, we will focus on building operating leverage and growing our free cash flow. We expect capital investment in our networks and our pace of acquisitions will slow down materially in 2009 as we are competitively well-positioned given the large and unparalleled scale of our existing nationwide digital media networks which we have built during the past few years. We expect to continue to gain market share as our advertising clients continue to reap the benefits from our highly efficient and effective nationwide digital advertising platforms."

Third Quarter Financial Results

For the third quarter of 2008, Focus Media reported total revenues from continuing operations of $224.8 million, an increase of 63.7% compared to $137.4 million for the third quarter of 2007, and an increase of 6.2% compared to $211.7 million for the second quarter of 2008.

Our total digital out-of-home advertising revenue was $153.8 million in the third quarter of 2008, an increase of 62.4% from $94.7 million in the third quarter of 2007, and a sequential increase of 13.6% from $135.4 million in the second quarter of 2008. In the third quarter of 2008, commercial location advertising revenue was $93.1 million, contributing 60.5% of total digital out-of-home advertising revenue. Advertising service revenue from our in-store network was $16.8 million, or 10.9% of total digital out-of-home advertising revenue. Advertising service revenue from our in-elevator poster frame network placed primarily in the elevators of residential buildings was $44.0 million in the third quarter of 2008, or 28.6% of total digital out-of-home advertising revenue.

As of September 30, 2008, the total installed base of LCD displays and digital frames in our commercial location network was 120,131 nationwide, including 114,300 displays through our directly owned networks, and 5,831 displays through our regional distributors. The total number of displays installed in our in-store network including CGEN was 56,614 as of September 30, 2008, decreasing slightly from 58,493 as of June 30, 2008 due to our continuing effort to optimize the combined in-store network coverage during the integration of CGEN following our acquisition in early January. The total number of non-digital frames available for sale on our in-elevator poster frame network was 273,813 as of September 30, 2008. In addition, as of September 30, 2008, we had 29,546 digital frames installed in our poster frame network.

Internet advertising service revenue was $70.8 million in the third quarter of 2008, an increase of 66.5% compared to $42.5 million for the third quarter of 2007, and a decrease of 7.0% compared to $76.1 million for the second quarter of 2008.

Gross profit for the third quarter of 2008 was $109.7 million, representing an increase of 58.5% compared to $69.2 million in the third quarter of 2007 and a 22.7% increase compared to $89.4 million in the second quarter of 2008. In the third quarter 2008, GAAP gross margin for the company was 48.8%, increasing from 42.2% in the second quarter of 2008. Excluding non-cash share-based compensation expense of $0.4 million and acquisition-related intangible asset amortization expense of $6.1 million in the cost of revenues, gross margin (non-GAAP) was 51.7% in the third quarter of 2008. In the third quarter of 2008, excluding non-cash share-based compensation expense and acquisition-related intangible asset amortization expense, our digital out-of-home gross margin (non-GAAP) improved to 64.7% from 56.4% in the second quarter of 2008, and our Internet advertising gross margin (non-GAAP) dropped to 23.7% from 26.9% in the previous quarter.

In the third quarter of 2008, operating expenses totaled $52.7 million, including $3.2 million in acquired intangible asset amortization resulting from acquisitions and non-cash share-based compensation expense of $10.4 million. Selling and marketing expenses in the third quarter totaled $28.4million, including $3.2 million in acquired intangible asset amortization and $4.7 million in share-based compensation expense. General and administrative expense in the third quarter was $26.4 million, including $5.7 million in share-based compensation expense. Our operating margin in the third quarter of 2008 was 25.4% compared to 20.4% in the previous quarter. Excluding non-cash share-based compensation expense and acquired intangible asset amortization expense, our operating margin (non-GAAP) was 34.3% in the third quarter of 2008 compared to 30.3% in the second quarter of 2008.

Total intangible amortization expense in the third quarter of 2008 resulting from historical acquisitions was $9.3 million. Non-cash share-based compensation expense was $10.8 million in the third quarter of 2008. Total income tax expense was $8.4 million.

Net income for the third quarter of 2008 was $51.3 million. Net income excluding non-cash share-based compensation expense and acquired intangible assets amortization expense resulting from acquisitions in the third quarter of 2008 (non-GAAP) was $71.4 million, or $0.53 per fully diluted ADS.

Third quarter 2008 operating cash flow was $35.4 million. Our capital expenditure was $17.0 million, mostly for the purchase of digital frames. Day sales outstanding ("DSO") was 134 days in the third quarter. As of September 30, 2008, the company had cash and cash equivalents of $373.1 million. As of November 10, 2008, the company had repurchased approximately 1.6 million Focus Media ADRs in the open market under our previously announced share repurchase program.

BUSINESS OUTLOOK

The Company estimates its total net revenues for the fourth quarter of 2008 will range from $190 million to $200 million. Fourth quarter 2008 net income excluding share-based compensation expenses and amortization of intangible assets resulting from acquisitions (non-GAAP) is expected to be between $60 million and $61 million or $0.45 to $0.46 per fully diluted ADS based on 134 million average total ADS-equivalent-shares outstanding, excluding any potential one-time charges relating to the restructuring of CGEN.

USE OF NON-GAAP FINANCIAL MEASURES

In addition to Focus Media's consolidated financial results under GAAP, the Company also provides non-GAAP financial measures, including non-GAAP gross profit, non-GAAP gross margin, non-GAAP operating margin, non-GAAP net income and non-GAAP earnings per fully diluted ADS, all excluding non-cash share-based compensation and acquired intangible asset amortization expense resulting from acquisitions. The Company believes that these non-GAAP financial measures provide investors with another method for assessing Focus Media's operating results in a manner that is focused on the performance of its ongoing operations. Readers are cautioned not to view non-GAAP results on a stand-alone basis or as a substitute for results under GAAP, or as being comparable to results reported or forecasted by other companies, and should refer to the reconciliation of GAAP results with non-GAAP results in the attached financial information.

The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing the performance of Focus Media and when planning and forecasting future periods. The Company computes its non-GAAP financial measures using the same consistent method from quarter to quarter. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliation between these financial measures.

Focus Media Holding Ltd.

Reconciliation of GAAP to Non-GAAP

(U.S. Dollar in thousands, except share data)

(Unaudited)

1. Reconciliation of GAAP gross profit and gross margin to non-GAAP gross

profit and gross margin.

Three months ended Three months ended

September 30, 2008 June 30, 2008

GAAP (a) (b) Non-GAAP GAAP (a) (b) Non-GAAP

Gross profit

Commercial

location 62,764 438 1,855 65,057 50,658 420 1,900 52,978

network

In-store network 3,667 -- 897 4,564 (1,408) -- 882 (526)

In-elevator -- --

poster 27,195 2,618 29,813 21,647 2,348 23,995

frame network

Digital

out-of-home 93,626 438 5,370 99,434 70,897 420 5,130 76,447

Internet --

Advertising 16,061 690 16,751 -- 2,044 20,510

Others 12 -- -- 12 18,4669 -- -- 9

Total 109,699 438 6,060 116,197 89,372 420 7,174 96,966

Gross margin

Commercial

location 67.4% 0.5% 2.0% 69.9% 62.5% 0.5% 2.3% 65.3%

network

In-store network 21.9% 0.0% 5.4% 27.3% (8.3%) 0.0% 5.2% (3.1%)

In-elevator

poster 61.9% 0.0% 6.0% 67.9% 58.0% 0.0% 6.3% 64.3%

frame network

Digital

out-of-home 60.9% 0.3% 3.5% 64.7% 52.3% 0.3% 3.8% 56.4%

Internet

Advertising 22.7% 0.0% 1.0% 23.7% 24.3% 0.0% 2.7% 26.9%

Others 5.1% 0.0% 0.0% 5.1% 5.3% 0.0% 0.0% 5.3%

Total 48.8% 0.2% 2.7% 51.7% 42.2% 0.2% 3.4% 45.8%

(a) To adjust for share-based compensation expenses

(b) To adjust for amortization of acquisition-related intangible assets

2. Reconciliation of net income, earnings per ADS and operating margin

from GAAP to non-GAAP:

Three months ended Nine months ended

2008-9-30 2007-9-30 2008-6-30 2008-9-30 2007-9-30

GAAP net

income

attributable

to

shareholders $51,349 $46,613 $36,132 $33,671 $100,620

Amortization

of acquired

intangible

assets 9,262 3,287 10,428 30,370 7,891

Share-based

compensation 10,810 4,679 10,421 29,855 14,115

Net loss from

discontinued

operations -- -- 561 79,883 --

Non-GAAP net

income $71,421 $54,579 $57,542 $173,779 $122,626

GAAP income

per ADS

- basic $0.39 $0.38 $0.29 $0.26 $0.87

GAAP income

per ADS

- diluted $0.38 $0.37 $0.28 $0.25 $0.84

Non-GAAP

income

per ADS

- basic $0.54 $0.45 $0.45 $1.33 $1.06

Non-GAAP

income

per ADS

- diluted $0.53 $0.43 $0.44 $1.31 $1.03

Shares used

in

calculating

basic GAAP/

Non-GAAP

income per

ADS 131,541,174 122,250,042 128,339,961 130,363,120 115,883,549

Shares used

in

calculating

diluted GAAP/

Non-GAAP

income per

ADS 133,729,070 126,370,818 130,776,141 133,048,034 119,471,360

GAAP income

from

operations $57,048 $40,830 $43,290 $126,648 $85,184

Amortization

of acquired

intangible

assets 9,262 3,125 10,428 30,370 7,891

Share-based

compensation 10,810 4,679 10,421 29,855 14,115

Non-GAAP

income from

operations $77,120 $48,634 $64,139 $186,873 $107,190

Non-GAAP

operating

margin 34.3% 35.4% 30.3% 31.2% 36.8%

TODAY'S CONFERENCE CALL

The Company will host a conference call to discuss the Third quarter 2008 results at 8:00 p.m. U.S. Eastern Time on November 10, 2008 (5:00 p.m. U.S. Pacific Time on November 10, 2008 and 9:00 a.m. Beijing/Hong Kong Time on November 11, 2008). The dial-in details for the live conference call are set forth below: U.S. Toll Free Number +1- 866-713-8307, Hong Kong dial-in number +852-3002-1672, International dial-in number +1-617-597-5307; Pass code: 55654163.

A replay of the call will be available from November 11, 2008 until November 18, 2008 (US Eastern Time). The dial-in details for the replay are set forth below: U.S. Toll Free Number +1-888-286-8010, International dial-in number +1-617-801-6888; Pass code 45158411. Additionally, a live and archived web cast of this call will be available on the Focus Media web site at http://ir.focusmedia.cn .

ABOUT FOCUS MEDIA HOLDING LIMITED

Focus Media Holding Limited (Nasdaq: FMCN) is China's leading

multi- platform digital media company, operating the largest out-of-home advertising network in China using audiovisual digital displays, based on the number of locations and number of flat-panel television displays in our network, and is also a leading provider of mobile handset advertising and Internet marketing solutions in China. Through Focus Media's multi-platform digital advertising network, the company reaches urban consumers at strategic locations and point-of-interests over a number of media formats, including audiovisual television displays in buildings and stores, advertising poster frames and other new and innovative media, such as outdoor light-emitting diode or LED digital billboard, mobile handset advertising networks and Internet advertising platforms. As of September 30, 2008, Focus Media's digital out-of-home advertising network had approximately 120,000 LCD display and digital frames in its commercial location network, approximately 56,000 LCD displays in its in-store network and approximately 300,000 advertising

in-elevator poster and digital frames, installed in over 90 cities throughout China, and approximately 250 outdoor LED billboard displays in Shanghai and Beijing. For more information about Focus Media, please visit our website at http://ir.focusmedia.cn .

SAFE HARBOR: FORWARD-LOOKING STATEMENTS

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the Business Outlook section and quotations from management in this press release, as well as Focus Media's strategic and operational plans, contain forward-looking statements. Focus Media may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on forms 20-F and 6-K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Focus Media's beliefs and expectations, are forward-looking statements.

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, risks outlined in Focus Media's filings with the U.S. Securities and Exchange Commission, including its registration statements on Form F-1, F-3, F-6 and 20-F, in each case as amended. Focus Media does not undertake any obligation to update any

forward-looking statement, except as required under applicable law.

Focus Media Holding Limited

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(U.S. Dollars in thousands)

2008-9-30 2007-12-31

ASSETS

Current assets

Cash and cash equivalents $373,172 $450,416

Investment in equity securities

and bank notes 7,707 90,145

Accounts receivables, net 346,341 206,102

Inventories 1,551 1,654

Prepaid expenses and other current

assets 23,101 58,885

Deposit paid for acquisition of

subsidiaries 33,142 40,402

Amount due from related parties 13,895 5,092

Rental deposits 36,679 28,763

Total current assets $835,588 $881,459

Rental deposits 5,511 5,302

Equipment, net 165,981 95,478

Acquired intangible assets, net 177,827 155,717

Goodwill 1,142,151 943,398

Other long term assets 44,175 58,183

Total assets $2,371,233 $2,139,537

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities

Accounts payable $102,243 $50,379

Accrued expenses and other current

liabilities 157,305 190,313

Income taxes payable 34,591 21,391

Amount due to related parties 21,710 12,977

Deferred tax liabilities 14,163 1,227

Total liabilities of discontinued

operations 7,581 --

Total current liabilities $337,593 $276,287

Deferred tax liabilities 19,421 6,393

Total liabilities $357,014 $282,680

Minority interests 4,282 1,913

Shareholders' equity

Ordinary shares 32 32

Additional paid in capital 1,692,529 1,581,580

Treasury stock (29,998) --

Retained earnings 270,390 236,718

Accumulated other comprehensive

income 76,984 36,614

Total shareholders' equity $2,009,937 $1,854,944

Total liabilities and shareholders'

equity $2,371,233 $2,139,537

Focus Media Holding Limited

UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS

(U.S. Dollar in thousands, except share data)

Three months ended Nine months ended

2008-9-30 2007-9-30 2008-6-30 2008-9-30 2007-9-30

Gross revenues

(note 3):

Digital

out-of-home:

Commercial

Locations $101,556 $70,173 $87,110 $256,797 $160,459

In-store

network 18,513 7,813 18,797 56,387 23,137

In-elevator

poster

frame

network 48,187 25,121 40,763 120,791 59,322

Internet

Advertising 73,253 44,234 78,858 203,561 70,652

Other revenue 234 117 171 3,495 803

Total gross

Revenues 241,743 147,458 225,699 641,031 314,373

Less: Sales

Taxes 16,930 10,091 13,956 42,912 23,281

Total

revenues 224,813 137,367 211,743 598,119 291,092

Cost of

revenues

(note 4):

Digital

out-of-home

Commercial

locations 30,323 22,825 30,456 87,994 53,778

In-store

network 13,098 5,832 18,428 48,769 16,046

In-elevator

poster

frame

network 16,766 6,656 15,666 44,078 16,667

Internet

advertising 54,705 32,718 57,659 151,060 51,123

Total

advertising

service costs 114,892 68,031 122,209 331,901 137,614

Other costs 222 121 162 1,687 424

Total cost

of revenues 115,114 68,152 122,371 333,588 138,038

Gross profit 109,699 69,215 89,372 264,531 153,054

Operating

expenses:

General and

administrative

(note 4) 26,436 11,329 20,702 65,706 31,197

Selling and

marketing

(note 4) 28,353 18,091 27,392 78,157 40,085

Other

operating

(income)/

expenses,

net (2,138) (1,035) (2,012) (5,980) (3,412)

Total

operating

expenses 52,651 28,385 46,082 137,883 67,870

Income from

operations 57,048 40,830 43,290 126,648 85,184

Interest

income,

net 1,747 1,542 1,150 5,244 6,192

Other

income

(expenses),

net 1,858 (76) 2,017 4,098 (61)

Income before

tax and

minority

interests 60,653 42,296 46,457 135,990 91,315

Income tax

expense

- Current 11,918 1,755 9,647 27,314 5,192

- Deferred (3,514) 46 (882) (5,109) (579)

Total income

taxes 8,404 1,801 8,765 22,205 4,613

Income before

minority

interests 52,249 40,495 37,692 113,785 86,702

Minority

Interests 900 -- 999 2,097 (18)

Net income

from

continued

operations 51,349 40,495 36,693 111,688 86,720

(Net loss)

/income

from

discontinued

operations -- 6,426 (616) (77,468) 14,682

Income tax -- 308 (55) 549 782

Net income/(loss)

from

discontinued

operations -- 6,118 (561) (78,017) 13,900

Net income/(loss)

attributed

to shareholders $51,349 $46,613 $36,132 $33,671 $100,620

Income from

continued

operations

- basic $0.39 $0.33 $0.29 $0.86 $0.75

Income from

continued

operations

- diluted $0.38 $0.32 $0.28 $0.84 $0.73

Income from

discontinued

operations

- basic $-- $0.05 $-- $(0.60) $0.12

Income from

discontinued

operations

- diluted $-- $0.05 $-- $(0.59) $0.12

Income per ADS

- basic $0.39 $0.38 $0.29 $0.26 $0.87

Income per ADS

- diluted $0.38 $0.37 $0.28 $0.25 $0.84

Shares used in

calculating

basic

income per

ADS 131,541,174 122,250,042 128,339,961 130,363,120 115,883,549

Shares used

in

calculating

diluted

income

per ADS 133,729,070 126,370,818 130,776,141 133,048,034 119,471,360

Focus Media Holding Limited

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASHFLOWS

(U.S. Dollar in thousands)

Three months ended Nine months ended

2008-9-30 2007-9-30 2008-9-30 2007-9-30

Operating activities:

Net income $51,349 $46,613 $33,671 $100,620

Adjustments to

reconcile net

income/(loss) to

net cash

provided by

operating

activities:

Minority interest 900 -- 2,097 (18)

Impairment

provisions

for discontinued

operations -- -- 77,054 --

Bad debt provision 5,923 320 9,357 2,736

Share based

compensation 10,810 4,679 29,855 14,115

Depreciation and

amortization 8,150 5,114 21,713 13,222

Amortization of

acquired

intangible

assets 9,262 3,287 30,370 7,891

Loss on disposal of

equipments 405 -- 405 --

Changes in assets and

liabilities,

net of effects

of acquisitions (51,381) (19,174) (116,209) (41,157)

Net cash provided

by operating

activities $35,418 $40,839 $88,313 $97,409

Investing activities:

Purchase of equipment

and other long

term assets (17,028) (11,659) (65,770) (36,924)

Acquisition of an

intangible asset -- -- (1,767) (105)

Purchase of

subsidiaries, net

of cash acquired (14,429) 2,334 (118,573) (54,440)

Investment in a

joint venture (2,970) -- (2,970) --

Disposal of

subsidiaries -- -- (11,694) --

Deposits paid to

acquire

subsidiaries (901) (25,004) (14,270) (60,272)

Sales /(purchase) of

equity securities

and bank notes 39,025 (8,830) 83,765 (49,545)

Net cash provided/

(used) in investing

activities $3,697 $(43,159) $(131,279) $(201,286)

Financing activities:

Proceeds from issuance

of ordinary shares,

net of issuance

costs 1,822 475 9,168 120,733

Proceeds from

short-term debts -- -- 370 --

Repurchase of ordinary

shares (29,998) -- (29,998) --

Capital injection

from minority

shareholders -- 40 214 137

Repayment of short-term

debts -- (394) (30,412) (4,165)

Net cash provided

by/(used in)

financing activities $(28,176) $121 $(50,658) $116,705

Effect of exchange

rate changes 717 4,850 16,380 12,805

Net (decrease) increase

in cash and cash

equivalents $11,656 $2,651 $(77,244) $25,633

Cash and cash

equivalents,

beginning of period 361,516 187,592 450,416 164,610

Cash and cash

equivalents, end

of period $373,172 $190,243 $373,172 $190,243

Supplemental disclosure

of cash flow

information:

Income taxes paid $6,037 $461 $14,984 $1,038

Interest paid $-- $6 $-- $6

Supplemental disclosure

of non-cash investing

activity:

Acquisition of

subsidiaries:

Value of ordinary

share

consideration $-- $-- $71,927 $166,050

Accounts payable $14,777 $6,143 $14,777 $6,143

Notes:

Note 1: Basic income per ADS is computed by dividing income attributable

to holders of ordinary shares by the weighted average number of

ADS equivalent outstanding during the year/period. Diluted income

per ADS reflects the potential dilution that could occur if

securities or other contracts to issue ADS were exercised or

converted into ADS.

Note 2: The conversion of Renminbi ("RMB") amounts into USD amounts is

based on the rate of USD1 = RMB6.8183 on September 30, 2008 for

balance sheet accounts denominated in RMB, and at the average rate

of USD1 = RMB 6.85292 for profit and loss accounts denominated in

RMB.

Note 3: Details of net revenues are as follows (U.S. Dollars in thousands):

Three months ended Nine months ended

2008-9-30 2007-9-30 2008-6-30 2008-9-30 2007-9-30

Gross revenues

(note 4):

Gross Advertising

Service Revenue:

Digital

out-of-home:

Commercial

locations

- Unrelated

parties $100,318 $70,091 $86,452 $254,524 $157,825

- Related

parties 1,238 82 658 2,273 2,634

Total Commercial

Locations 101,556 70,173 87,110 256,797 160,459

In-store Network

- Unrelated

parties 18,513 7,813 18,797 56,387 21,822

- Related

parties -- -- -- -- 1,315

Total in-store

network 18,513 7,813 18,797 56,387 23,137

In-elevator

Poster

Frame

Network

- Unrelated

parties 48,172 25,029 40,763 120,776 59,132

- Related

parties 15 92 -- 15 190

Total In-elevator

Poster

Frame Network 48,187 25,121 40,763 120,791 59,322

Internet

advertising

- Unrelated

parties 71,616 43,552 77,394 200,089 69,640

- Related

parties 1,637 682 1,464 3,472 1,012

Total internet

advertising 73,253 44,234 78,858 203,561 70,652

Gross Advertising

Services Revenue: 241,509 147,341 225,528 637,536 313,570

Less: Sales taxes:

Digital

out-of-home:

Commercial

locations: 8,469 5,584 5,996 20,141 13,166

In-store Network 1,748 726 1,777 5,331 2,168

In-elevator Poster

Frame Network 4,226 2,058 3,450 10,338 5,042

Internet

advertising 2,487 1,723 2,733 7,102 2,905

Total sales taxes: 16,930 10,091 13,956 42,912 23,281

Net Advertising

Service

Revenue 224,579 137,250 211,572 594,624 290,289

Add: Other

revenue: 234 117 171 3,495 803

Net revenues: $224,813 $137,367 $211,743 $598,119 $291,092

Note 4: Share-based compensation expense is comprised of the following

(U.S. Dollars in thousands):

Three months ended Nine months ended

2008-9-30 2007-9-30 2008-6-30 2008-9-30 2007-9-30

Cost of revenues $438 $288 $420 $1,162 $853

Selling and

marketing 4,706 2,374 4,573 13,856 6,519

General and

administrative 5,666 2,017 5,428 14,837 6,743

Sub-total $10,810 $4,679 $10,421 $29,855 $14,115

Note 5: The Company has performed a preliminary purchase price allocation

on its acquisition of CGEN, which occurred in the first quarter of

2008 based on an internal valuation performed by management. The

purchase price allocation will be finalized once management has

assessed the pending results of independent third party valuations.

Note 6: Earnings per ADS is based on the new conversion ratio of 1 ADS to

5 ordinary shares, effective as of April 11, 2007. The comparative

numbers have been retroactively adjusted to reflect the conversion.

Focus Media Holding Ltd.

Reconciliation of GAAP to Non-GAAP

(U.S. Dollar in thousands, except share data)

(Unaudited)

1. Reconciliation of GAAP gross profit and gross margin to non-GAAP gross

profit and gross margin.

Three months ended Three months ended

September 30, 2008 June 30, 2008

GAAP (a) (b) Non-GAAP GAAP (a) (b) Non-GAAP

Gross profit

Commercial

location 62,764 438 1,855 65,057 50,658 420 1,900 52,978

network

In-store network 3,667 -- 897 4,564 (1,408) -- 882 (526)

In-elevator -- --

poster 27,195 2,618 29,813 21,647 2,348 23,995

frame network

Digital

out-of-home 93,626 438 5,370 99,434 70,897 420 5,130 76,447

Internet --

Advertising 16,061 690 16,751 -- 2,044 20,510

Others 12 -- -- 12 18,4669 -- -- 9

Total 109,699 438 6,060 116,197 89,372 420 7,174 96,966

Gross margin

Commercial

location 67.4% 0.5% 2.0% 69.9% 62.5% 0.5% 2.3% 65.3%

network

In-store network 21.9% 0.0% 5.4% 27.3% (8.3%) 0.0% 5.2% (3.1%)

In-elevator

poster 61.9% 0.0% 6.0% 67.9% 58.0% 0.0% 6.3% 64.3%

frame network

Digital

out-of-home 60.9% 0.3% 3.5% 64.7% 52.3% 0.3% 3.8% 56.4%

Internet

Advertising 22.7% 0.0% 1.0% 23.7% 24.3% 0.0% 2.7% 26.9%

Others 5.1% 0.0% 0.0% 5.1% 5.3% 0.0% 0.0% 5.3%

Total 48.8% 0.2% 2.7% 51.7% 42.2% 0.2% 3.4% 45.8%

(a) To adjust for share-based compensation expenses

(b) To adjust for amortization of acquisition-related intangible assets

2. Reconciliation of net income, earnings per ADS and operating margin

from GAAP to non-GAAP:

Three months ended Nine months ended

2008-9-30 2007-9-30 2008-6-30 2008-9-30 2007-9-30

GAAP net

income

attributable

to

shareholders $51,349 $46,613 $36,132 $33,671 $100,620

Amortization

of acquired

intangible

assets 9,262 3,287 10,428 30,370 7,891

Share-based

compensation 10,810 4,679 10,421 29,855 14,115

Net loss from

discontinued

operations -- -- 561 79,883 --

Non-GAAP net

income $71,421 $54,579 $57,542 $173,779 $122,626

GAAP income

per ADS

- basic $0.39 $0.38 $0.29 $0.26 $0.87

GAAP income

per ADS

- diluted $0.38 $0.37 $0.28 $0.25 $0.84

Non-GAAP

income

per ADS

- basic $0.54 $0.45 $0.45 $1.33 $1.06

Non-GAAP

income

per ADS

- diluted $0.53 $0.43 $0.44 $1.31 $1.03

Shares used

in

calculating

basic GAAP/

Non-GAAP

income per

ADS 131,541,174 122,250,042 128,339,961 130,363,120 115,883,549

Shares used

in

calculating

diluted GAAP/

Non-GAAP

income per

ADS 133,729,070 126,370,818 130,776,141 133,048,034 119,471,360

GAAP income

from

operations $57,048 $40,830 $43,290 $126,648 $85,184

Amortization

of acquired

intangible

assets 9,262 3,125 10,428 30,370 7,891

Share-based

compensation 10,810 4,679 10,421 29,855 14,115

Non-GAAP

income from

operations $77,120 $48,634 $64,139 $186,873 $107,190

Non-GAAP

operating

margin 34.3% 35.4% 30.3% 31.2% 36.8%

Source: Focus Media Holding Limited
Related Stocks:
NASDAQ:FMCN
Keywords: Entertainment
collection