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BEIJING, May 23, 2013 /PRNewswire/ -- An in-depth discussion and experience sharing conference focusing on mobile gaming was recently held at Perfect World. Perfect World senior vice president Alex Xu communicated with many top media agencies on the company's mobile gaming strategy and advantages as well as its experience in mobile gaming research, operation and investment.
Alex Xu shared Perfect World's mobile gaming strategy with the attendees. "Firstly, we have a world-class elite team specializing in the development of client-based games, and they have gained extensive experience in creating new titles and meeting the needs of players. Secondly, we focus on developing games under premium copyrights and brands. Thirdly, we leverage our global footprint to bring the world's best games to China while serving as an agent for China-made titles in overseas markets. Fourthly, we are working on transnational game development combined with proper establishment and granting of copyright according to the regulations of each market. Finally, we have established a player community to connect PC and smartphone users," he said.
In terms of smartphones, Perfect World focuses simultaneously on independent and joint development, licensing, investment and app development. In addition, Perfect World has employees from several countries including South Korea, the US and Japan on its staff, allowing the company to take a global view in understanding market demand, in a move to better meet the needs of players worldwide. The company is firmly focused on increasing its brand awareness and customer loyalty, with the result that, beyond the brand's worldwide recognition, the brand image is also highly respected by players everywhere.
Commenting on the criteria for joining Perfect World's mobile gaming team, Alex Xu said that a positive world view, idealism, competence, execution, a good sense of commercial merchandising and marketing coupled with a high level of sophistication are all important considerations, with a positive world view being the top priority.
Thanks to its global market reach, strong ability in research and operation as well as professional investment standards, Perfect World has taken a firm step into the global mobile gaming market. Following the Rise of The King, Perfect World will expand its presence in the mobile market by launching more new mobile games and bringing a more exciting experience for players worldwide in 2013.
