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Huntsman Launches ALTIRIS(R) Pigment

Huntsman
2012-06-12 08:00 1868

Infrared Reflecting Pigments Enable Solar Reflection in any Color

SHANGHAI, June 12, 2012 /PRNewswire-Asia/ -- The Pigments division of Huntsman Corporation (NYSE: HUN) today launched its ALTIRIS® infrared reflecting pigment at the Huntsman Customer Event in China. The ALTIRIS® pigment gives coatings and polymer products in any color the power to reflect solar energy. In a world that needs low carbon solutions to cool buildings, vehicles and ships, Huntsman's ALTIRIS® pigment presents a significant opportunity to deliver energy efficiency combined with custom color branding in the widest color choice available.

Dr. Rob Portsmouth showcasing ALTIRIS(R) Infrared Reflecting Pigments
Dr. Rob Portsmouth showcasing ALTIRIS(R) Infrared Reflecting Pigments

President of Huntsman Pigments, Simon Turner said, "China's 12th five year plan calls for significant reductions in carbon dioxide and energy consumption by 2015 and our ALTIRIS® pigment can help achieve reductions in both of these. We've already seen significant opportunities in industries such as construction and transportation. ALTIRIS used in coatings can better reflect the sun's energy, helping to keep interiors cooler, while reducing energy needed to power air-conditioning systems and at the same time reducing greenhouse gas emissions and costs. It's a great new innovation from Huntsman that gets to the heart of our brand promise - enriching lives through innovation."

Dr. Rob Portsmouth, business development director at Huntsman said, "Our ALTIRIS® pigment delivers a unique set of benefits: Superior tailored reflectance; from a single additive allowing formulators to develop solar reflection in any color. This combination was not available before Huntsman's ALTIRIS® pigment."

ALTIRIS® pigment can dramatically increase solar reflection by more than 100 percent in some color ranges and even in black. It can also help increase a product's lifespan as coatings that stay cooler suffer less from heat cycling stresses, which helps prevent delamination and peeling.

"I am happy to see new cool-colored products are being brought to the market," said Dr. Hashem Akbari, a Building, Civil, and Environmental Professor and Leader of the Heat Island Group at Concordia University and the principal investigator for the development of cool-colored materials, a collaborative effort with the industry. "Products that incorporate the ALTIRIS® infrared reflecting pigment give consumers greater color choice whilst reducing energy consumption."

The ALTIRIS® pigment can also open up new markets for polymer products as they make them less prone to warping. This means polymer products can now be used in warmer regions of the world where they would have previously been unsuitable.

Source: Huntsman
Keywords: Chemical
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