omniture

Hurray! to Acquire 30% Stake in New Run Entertainment (Niao Ren)

Hurray! Holding Co., Ltd.
2006-11-09 19:12 1844

BEIJING, Nov. 9 /Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd.

(Nasdaq: HRAY), a leader in wireless music distribution and other wireless

value-added services, artist development and music production, and wireless

value-added services management software in China, today announced the

signing of definitive agreements to acquire a 30% equity interest in Beijing

New Run Entertainment Co. Ltd., a leading independent record label in China.

(Logo: http://www.prnasia.com/sa/200611091912.jpg )

New Run Entertainment specializes in music production and distribution

for its portfolio of artists which include some of the most popular singers

in China, such as Pang Long, Nanhe Beidou, Chang Hai, Da Mai and Han Dong.

Many songs produced by New Run Entertainment and its artists, such as "Liang

Zhi Hu Die (Two Butterflies)" and "Ni Shi Wo De Mei Gui (You Are My Roses) ",

were not only top hits in ringtones, ringback tones and full track downloads

on mobile phones in China, but also ranked Number 1 on Baidu’s music search

platform and China Mobile’s wireless music board.

In the acquisition, Hurray! will invest a total of $2.25 million in cash

for a 30% equity interest of New Run Entertainment. The consideration payable

by Hurray! and the respective ownership interests of the parties in New Run

Entertainment are subject to adjustment based on 12 months financial

performance of New Run Entertainment following the close of the acquisition.

The transaction is expected to be accretive to Hurray!’s earnings. Hurray!

currently expects the transaction to close before December 31, 2006, subject

to certain regulatory approvals and customary closing conditions in China.

Commenting on this acquisition, QD Wang, Chairman and Chief Executive

Officer of Hurray!, said, "We are very pleased to announce this strategic

partnership with New Run Entertainment, a premium record label in China with

strong track record. This further enhances our market leadership in music

content and production capabilities, and takes us one step closer toward our

goal of becoming a leading digital entertainment house in China."

China eCapital served as financial advisor to Hurray! in the transaction.

About Hurray! Holding Co., Ltd.

Hurray! is a leading provider of music and music-related products such as

ringtones, ringback tones, and truetones to mobile users in China through

SMS, IVR, RBT, WAP, MMS and Java wireless value-added services platforms over

mobile networks and through the Internet. The company also provides a wide

range of other wireless value-added services to mobile users in China,

including games, pictures and animation, community, and other media and

entertainment services.

In addition, Hurray! is a leader in artist development, music production

and offline and online distribution in China through its majority controlled

record labels Huayi Brothers Music and Hurray! Freeland Music.

Hurray! also designs, develops, sells and supports a service provisioning

and management software for mobile operators in China to manage wireless

value-added services.

About Beijing New Run Entertainment Co., Ltd.

Beijing New Run Entertainment Co., Ltd.("New Run Entertainment") is one

of the leading domestic record labels in China, which focuses on music

development and production and record distribution, as well as the agency

business for its artists.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These

statements are made under the "safe harbor" provisions of the U.S. Private

Securities Litigation Reform Act of 1995. You can identify these forward-

looking statements by terminology such

as "will," "expects," "anticipates," "future," "intends," "plans," "believes,"

"estimates" and similar statements. The accuracy of these statements may be

impacted by a number of business risks and uncertainties that could cause

actual results to differ materially from those projected or anticipated,

including: the risk that this or any future acquisition will not create the

operational and financial results that Hurray!’s management and board of

directors expects, including in particular the possibility that this

acquisition may not be accretive to earnings in any future period or that

Hurray! may not become a leading digital entertainment house in China; the

risk that Hurray! will not be able to effectively manage the artists employed

by its music businesses or effectively utilize their libraries of music; the

risk that this and any future acquisition could divert management’s

attention from Hurray!’s operations, which could adversely affect its

results of operations; and the risks outlined in our filings with the

Securities and Exchange Commission, including our registration statement on

Form F-1. We do not undertake any obligation to update this forward-looking

information, except as required under applicable law.

Source: Hurray! Holding Co., Ltd.
Keywords: Entertainment
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