Igniting Black and Blue Passion
SHANGHAI, Feb. 28, 2011 /PRNewswire-Asia/ -- On the occasion of the official launch of its new flagship store in Shanghai, F.C. Internazionale Milano, the most popular European football team in China, has teamed up again with Touchmedia, China's largest in-taxi interactive media company.
Famously “Inter,” as they are called by their millions of fans, won an incredible 5 trophies in the last 12 months – the Italian Cup, the Italian Serie A Championship, the Champions League (often regarded as the most prestigious trophy of all), the Italian Super Cup and the Club World Cup.
The club has a huge number of followers in China and has been consistently voted the country’s most popular overseas football club by users of a popular internet site. Touchmedia initially teamed up with Inter in 2008 as part of their 100th anniversary celebrations and regular campaigns have appeared since. One recent campaign, running for 1 month in Shanghai taxis was seen by over 7.5 million passengers. More than 984,000 then went into the associated interactive programme to win merchandise, play games and find out the latest club news.
As Inter's commercial director Vittorio Alongi noted, “Touchmedia has proven a valuable addition to Inter’s existing advertising. They are able to reach out and engage more fans. It is a key part of our ongoing focus on China and our fans here, as is our new store where supporters will be able to find the latest branded products of their favourite team.”
Mr. Lu Jiahui, a 34-year-old event manager working in Xuhui District, Shanghai said, “"It’s good for me that I can entertain myself by playing football games and seeing the team news on the touchscreens on my way to work. If I can win Inter’s gift, you know how that would feel for a fan like me!"
Micky Fung, the Founder and Chairman of Touchmedia remarked: "To have a continual association with such a famous club is a great honour. With our successful record of supporting the Beijing Olympic Games, the Shanghai Rolex Tennis Masters and Formula 1 and with the high awareness and recall we achieve, we’re sure we can further ignite the local fans' passion for black and blue!"
About Touchmedia
Touchmedia was founded in 2003, by its Chairman, Micky Fung, to develop state-of-the-art touchscreen media technology in China. It is the largest in-taxi interactive media company, delivering innovative digital media solutions for clients and the out-of-home advertising industry in China, at a time when reaching affluent consumers on traditional media is increasingly challenging.
For more about Touchmedia: www.touchmedia.cn
