omniture

Infinio Appoints Industry Veteran as New CEO

Infinio Group Limited
2009-06-15 12:01 1946

-- Jeffrey Soong will drive new media business as the Group moves to

aggressively expand operations and drive bottom line

-- His appointment will facilitate the Group's efforts to transform

itself into Asia's leading new media company

-- Paul Ng will relinquish CEO role but remain as an Executive Director,

spearheading new business development

SINGAPORE, June 15 /PRNewswire-Asia/ -- Infinio Group Limited (Infinio or the Group), a major technology and solutions provider in the new media space, will kick off its latest thrust into the industry with the appointment of veteran Jeffrey Soong as Chief Executive Officer (CEO), effective 15 June 2009.

Currently an Executive Director on Infinio's board, Mr Soong's new role will be to lead the Group in its campaign to establish itself as the leading new media company in the Asia-Pacific. He is an internationally recognised expert in technology convergence and its importance in transforming the broadcasting and entertainment landscape worldwide. In Asia, he is widely credited as a dedicated pioneer in efforts to roll out Internet protocol TV (IPTV) systems.

Mr Soong said: "Our expansion plan is on track and I am confident of taking Infinio to new heights by extending its market reach, carving out new sources of revenue in the new media industry and thereby boosting the Group's earnings. My vision is to make Infinio the leading new media company in Asia."

Mr Soong is currently CEO of Broadband Network Systems Ltd (BNS), one of the region's top IPTV enablers. The Hong Kong-based firm - which provides IPTV-based content and technology solutions to major telecommunication companies such as PCCW and other leading groups such as Nokia - was acquired by Infinio earlier this year.

Before taking the helm at BNS, Mr Soong headed Vodexa Networks, a US technology company that boasts major Hollywood studio clients. He has chalked up more than 20 years of experience in the entertainment and technology sectors, as well as in international finance, having held senior management positions at leading firms in these industries. They include SVP International, a top TV programme production and distribution company, and CSSV Media Ventures, a global investment fund that specialises in media properties.

Mr Paul Ng, who is relinquishing his CEO role at Infinio, noted: "Jeffrey's widely acknowledged expertise and extensive network of contacts will allow Infinio to pry open the 'infinite opportunities' that are just waiting to be realised in the new media space.

"That is why he is the best man to lead the charge at this point in time when the Group is mounting an all-out offensive to advance into promising new markets and aggressively drive up revenue. With Jeffrey at the helm, Infinio will soon be well on its way to achieving its vision of becoming the industry's foremost player in the region."

In the meantime, Mr Ng will turn his attention to opening up other potential areas of growth for Infinio. As the Group's Executive Director, he will pave the way for Infinio's longer-term expansion by advancing its eventual objective of providing innovative solutions for e-commerce, e-education and other interactive applications. In particular, he will focus on developing markets in China, where he has extensive experience.

MORE ABOUT THE NEW CEO

An internationally acknowledged expert in technology convergence, Mr Jeffrey Soong co-founded Broadband Network Systems Ltd (BNS) in 2003. A leading IPTV enabler in the Asia-Pacific, the Hong-Kong based company provides IPTV-based content and technology solutions for broadband service providers and enterprises, helping them to successfully manage their technology integration and content aggregation needs. In April 2009, he was appointed as an Executive Director of Infinio Group Limited.

Previously, he was CEO of Vodexa Networks, a US technology company with major Hollywood studio clients. He also held senior management positions at SVP International, a top TV programme production and distribution company; CSSV Media Ventures, a global investment fund specialising in the acquisition of media properties; and World Entertainment Network, the largest online entertainment marketing network worldwide.

Mr Soong has a bachelor's degree in electrical engineering and computer science, and undertook doctoral scholarship studies in computer science at Caltech.

ABOUT THE COMPANY (SGX Sesdaq listing: April 2003)

Headquartered in Singapore, Infinio Group Limited (Infinio or the Group) focuses on communication, content and commerce in the new media business. Through wholly owned Broadband Network Systems Ltd (BNS), the Group offers IPTV-based content and technology solutions for broadband service providers and enterprises.

BNS has a solid track record and a reputable client base that includes major telecommunication companies such as Chunghwa Telecom, Hanaro Telecom, PCCW and Telekom Malaysia, as well as other leading groups including China Airlines, Cisco Systems and Nokia.

Over the longer term, Infinio's vision is to become Asia's leading new media company encompassing online, e-commerce and interactive advertising.

FOR FURTHER ENQUIRIES

MR KEITH WONG

INFINIO GROUP LIMITED

Tel: +65-6336-2338

Email: keithwong@infiniogroup.com

MS ANKE GILL

BROADBAND NETWORK SYSTEMS LTD

Tel: +852-2180-9918

Email: agill@bnsltd.com

MR TAN KAI YUAN

OAKTREE ADVISERS

Tel: +65-9746-6415

Email: kaiyuan@oaktreeadvisers.com

MS ELINE OH

OAKTREE ADVISERS

Tel: +65-9839-0263

Email: elineoh@oaktreeadvisers.com

Other media releases on the company can be accessed at

http://www.oaktreeadvisers.com

Source: Infinio Group Limited
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