HONG KONG, Nov. 24 /Xinhua-PRNewswire/ -- Ink Publishing announced it
will be launching Sky Couch China Airlines' new ground-breaking inflight
services and entertainment guide. The first issue of the monthly
publication will be onboard planes as of January 1, 2007. With 9.5 million
passengers in 2005, China Airlines is the national carrier of Taiwan and
flies to 66 cities in 24 countries.
Jeffrey O'Rourke, Ink Publishing CEO, commented: "As the only source of
information about the inflight entertainment onboard, we know Sky Couch will
reach nearly every one of China Airlines' passengers and will be incredibly
well-read, as the vast majority of passengers read IFE guides."
O'Rourke continued: "Based on our experience publishing inflight
magazines for 20 airlines around the world, we know how highly effective Sky
Couch will be as a medium for advertisers to get their message through to
China Airlines' passengers. Over 77% of China Airlines' passengers are from
the Asia Pacific region, and Taiwanese businesses and capital are a major
economic force in the area. This new magazine offers an ideal way for
advertisers to connect to affluent, frequent travelers with decision making
roles and high disposable incomes. Especially when they are sitting captive
on a plane seeking information and entertainment."
Michael Keating, Ink Publishing Group Editorial Director, said: "Inside
each month's 100 page magazine, readers will find comprehensive inflight
entertainment listings, features relevant to the programme listings, monthly
horoscopes and engaging reviews of China Airlines' extensive inflight video
and audio programming. Sky Couch will have a contemporary fresh feel but
not lose sight of its traditional roots. The primary language will be
Traditional Chinese, but content will also appear in Japanese and English."
Wendy Chen, Vice President of the Marketing Services Division for China
Airlines, commented: "We are very proud of our extensive inflight services
and entertainment offering and we know Sky Couch will add even more value to
our existing product. As the global leader in inflight magazine publishing
and with 6 magazines in Asia already, we are confident Ink Publishing will
produce the kind of high-quality publication our passengers would expect."
China Airlines is based in Taipei and flies extensively throughout the
Asia Pacific region as well as to Europe, North America, Australia and the
Middle East.
Contact:
Richard Samuda
Ink Publishing
Tel: +44-20-7613-6958
Email: richard.samuda@ink-publishing.com
