SEOUL, South Korea, April 16, 2015 /PRNewswire/ -- K-Beauty Expo, the fastest growing beauty tradeshow in Asia, will take place in Seoul, South Korea from September 17-20, 2015 and is preparing itself for an enormous number of foreign visitors, buyers and exhibitors.
The Korean beauty market as a whole has been steadily growing at a rate of 5% year on year and has always been at the center of recent Asian beauty trends. The country has rapidly become a primary springboard for efficient marketing of the Asian beauty market, and has been bolstered by several luxurious brands' attempts to advance into the Korean beauty market.
Burberry Beauty Box, which withdrew from Korea in 2011, has decided to re-enter the Korean market with a strong emphasis on IT-combined marketing tactics, Tom Ford Beauty, the beauty label of the globally renowned fashion designer, set up shop in Seoul last November, Tory Burch and Agatha launched their respective entries into Korea last year, while Hermes perfume boutiques also opened at major department stores in the country's capital.
Korea's position as a center for the beauty industry has been fortified via the Korea-EU FTA that was concluded three years ago. Since Chinese tourists' purchase of and demand for Korean cosmetics have skyrocketed, many European premium cosmetics brands such as Lumene (Finland), Eisenberg(France) and Bio-Effect (Iceland) are now competing to gain a share of the Korean beauty market.
With this favorable market situation, 'K-Beauty Expo 2015' is now undoubtedly regarded as the most successful marketplace for the Asian beauty industry and thus gives all participants the chance to explore new business opportunities with leading Korean beauty companies.
In order to secure a better spot on the show floor, please visit www.k-beautyexpo.co.kr or contact K-BEAUTY EXPO 2015 Secretariat (KINTEX) directly at kbeautyexpo@kintex.com.
CONTACT
Mr. Jay Yoon
+82-31-995-8044
