Li Ning Company Limited Signs an Agreement with Elena Isinbaeva Formally
BEIJING, March 2 /PRNewswire-Asia/ -- On March 2, 2009, Elena Isinbaeva, the Russian pole vaulter who was the Olympic gold medalist in 2004 and 2008, the nominee of IAAF female athlete of the year for three times and 26 time world record breaker, formally signed an agreement with LI-NING and became one of the most dazzling stars among the rich international sports resources of LI-NING. By relying on its professional product design and R&D capabilities, Li Ning Company Limited will also tailor-make top-notch competition and training gear for Isinbaeva, help her to clear new heights in competitions going forward and translate the concept of “Anything is Possible”: with one after another new world record.
(Photo: http://www.prnasia.com/sa/2009/03/02/200903022211.jpg )
The venue of the press conference was gracefully decorated with the slogan “Sky, no limit for me”. At 15:00 sharp, under the cheerful hurrah of all those present, Isinbaeva took off the mysterious mask under the accompaniment of a dazzling laser dance with a sweet smile on her face. The appearance of the pole vault queen raised the atmosphere to a high level immediately. Mr. Fang Shiwei, the chief market officer of Li Ning Company Limited, expressed the warmest welcome to Isinbaeva on behalf of the company. Meanwhile, General Manager for Footwear Division and the USA design team of Li Ning also briefed Li Ning’s capabilities in product innovation and R&D. With the all-round support and heavy R&D input of Li Ning, Isinbaeva is sure to obtain more brilliant results in the competition arena.
Isinbaeva also brought a surprise to all. When being asked her new target, Isinbaeva showed her ideal height to all through the electronic display screen: “Anything is Possible”. Just as what is proved by Isinbaeva’s performance in the competition arena, there’s no limit to a dream chaser and the ever-changing next height is the dream of the No. 1 star in international women’s track and field events. She said: “The biggest challenge in each competition is to defeat myself. I believe that I can step up myself, and “Anything is Possible” in the process of challenging new height. I want to encourage the others with my own performance and let them feel the essence of the spirit of “Anything is Possible.” The perfect coincidence between Isinbaeva and Li Ning spirit inspired every one. Mr. Li Ning also presented a gift to Isinbaeva-a kite with traditional Chinese features. Kite represents flying and the courage of challenging the skyline. Isinbaeva presented her competition number card to Mr. Li Ning, implying that the past brilliance is only a milestone in the sports career and she would join hands with Li Ning Company Limited to challenge new heights. The perfect gift exchange boosted the site atmosphere to a climax.
Mr. Fang Shiwei, the chief market officer of Li Ning Company Limited, was full of confidence in the cooperation with Isinbaeva: “Isinbaeva represents the highest level in the current world track and field circle. She will become the nucleus of Li Ning’s international sports resources together with such noted athletes as O’Neal, Baron Davis, Ljubicic, and such international teams as Spain National Basketball Team and the Argentinean National Basketball Team. More than that, the cooperation will promote Li Ning’s R&D capabilities to escalate to a new height and Li Ning’s level in serving the athletes will also be raised all around. As a result, Li Ning’s step of internationalization will be accelerated.”
Isinbaeva also looked forward to the cooperation with LI-NING: “I like this oriental brand which is marching towards the international market and has occupied an important position in the international competition arena. I believe that Li Ning Company Limited will create the most perfect products for me, assisting me to get more prominent performance.”
Presently, the international layout of LI-NING has covered outstanding athletes or sports teams on all continents across the globe. With the accession of Isinbaeva, the rise of LI-NING in international track and field event will come soon. With the support of high-tech and professional sports gears, Isinbaeva, as well as other outstanding athletes under Li Ning Company Limited, is sure to write new records and exceed new limits.
