HONG KONG, Feb. 3, 2016 /PRNewswire/ -- Linekong Interactive Group Co., Ltd. ("Linekong" or the "Company", which together with its subsidiaries, is referred to as the "Group"; stock code: 8267), a leading mobile game developer and provider in Mainland China, is pleased to announce that the company has invested US$20 million in its newly-established subsidiary in the Bay Area, the U.S. to further expand its presence in the global mobile game market as well as solidify its leading position in the domestic and international market.
The new subsidiary is comprised of industry veterans from PopCap Games, Warner Brothers, Disney, Zynga, Lucas Arts, Dreamworks, Electronic Arts, Rockstar Games, Kiwi to Chartboost, and will be primarily engaged in content development and distribution that targets at global market as well as partnership establishment with developers from Europe and North America. Linekong has already set up subsidiaries in Korea and Taiwan and will accelerate its pace of globalization upon the establishment of the new U.S. subsidiary.
In early April 2015, Linekong launched its "Pan-entertaining", "Elaborating" and "Internationalization" strategies. The Company has successfully launched One Hundred Thousand Bad Jokes, The Legend of Zhenhuan and The Wars of Shushan with famous Chinese IP. In June 2015, the Group has established a subsidiary in the U.S. with a local research and development ("R&D") team. Apart from publishing high-quality games, this subsidiary is also engaged in the R&D of international gaming products.
Roy Liu, General Manager of Linekong U.S., said, "Mobile games are a global business though only a few industry players have been able to develop the content needed for seamless distribution. In many cases, success has been region-specific: either success in the East or success in the West. Working with key partners, we are combining the core elements of western and eastern game design based on the existing distribution system of Linekong, to disrupt the mobile game market."
Mr. Wang Feng, Chairman, CEO and Executive Director, said, "Internationalization has always been one of key strategies of the Group and establishment of the new subsidiary in the U.S. is a key part of it. Leveraging on our U.S. team and its R&D edges, we can build atop IP portfolios by combining domestically self-developed kernel system and the design and production by the international team in order to solidify our leading position in the domestic and international market."
About the Company
Linekong Interactive Group Co., Ltd. is a leading mobile game developer and provider in the People's Republic of China (PRC) with strong capabilities to self-develop games and publish licensed games. In 2014, the Group ranked tenth among all mobile game developers in the PRC. The Group provides diverse mobile games and offers superior gaming experiences with a large game player base. At the end of June 2015, the Group had commercialized 19 games in total, including 11 self-developed games and 8 licensed games. Currently, the Group has established subsidiaries in Hong Kong, Korea and the United States, and its games were published in 44 countries and regions outside mainland China. Linekong is dedicated to developing entertaining content, synergistic business platforms and market internationalization, leveraging its "Pan-entertainment" strategy.
For further information, please contact:
iPR Ogilvy & Mather
Tina Law/ Gary Li/ Jonathan Yang/ Louise Ye
Tel: (852) 2136 6181 / 3170 6753 / 3920 7648 / 3920 7654
Fax: (852) 3170 6606
Email: linekong@iprogilvy.com
