HONG KONG and SYDNEY, Feb. 3, 2016 /PRNewswire/ -- Microban International Asia Ltd., the leading provider of antimicrobial technology solutions, today introduced their first B2B2C digital platform, TheCleanerHome.com in Australia, providing comprehensive information on cleaning tips and home products using Microban antimicrobial technology. The website provides solutions for keeping various areas of the home clean such as the living room, kitchen, bedroom, bathroom and laundry room and highlights interior paint products with Taubmans Easycoat, part of the PPG Industries Australia brand family.
The interactive site leads visitors through more than 100 hotspots, i.e. problem areas where bacteria, mould and mildew grow throughout the home, unveiling details on bacteria growth and best practices to combat unwanted microbes. Visitors simply click on a hotspot to retrieve product information and cleaning tips.
"PPG Industries Australia has been a partner of ours since 2007," said Dr Martin Szeto, Managing Director of Microban International Asia Ltd. "We look forward to expanding this partnership through the TheCleanerHome.com and reinforcing Taubmans Easycoat leadership in the paint category. Through this robust site, Australian consumers will have easy access to solutions for fighting daily bacteria in homes."
Taubmans Easycoat features Microban antimicrobial protection and helps fight household germs, reduces the chance of allergies triggered by mould and mildew and provides 24/7 hygiene protection for a cleaner home environment. Taubmans Easycoat is currently available at Bunnings Warehouse, the largest household hardware chain in Australia. To further highlight the features and benefits of using Taubmans Easycoat with Microban® anti-bacterial properties in homes, PPG Australia has committed to a national tennis sponsorship campaign for December 2015 -- January 2016 by running a TV commercial across TV and digital media.
"TheCleanerHome.com provides home-makers with easy-to-understand solutions for keeping their homes cleaner and fresher for their families," said Nadine Miller-Vachon, Marketing Director at PPG Architectural Coatings ANZ. "By working hand in hand with Microban, we have developed best practices for keeping homes cleaner."
"Microban technology is built-in to more than 1,000 products manufactured by more than 250 partners around the world," continued Dr Szeto. "We will continue to fulfill our mission of helping people Live Cleaner, Live Better, Live Longer through partnering with household brands and bringing best in class products with antimicrobial protection to consumers."
About Taubmans
One of the oldest paint brands in the market, Taubmans has been painting Australian homes for over 110 years. In 2007, Taubmans was acquired by PPG Industries; a company with a long history of applying global technologies to gain a competitive edge.
Founded in 1883, PPG Industries' vision is to be the world's leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and colour, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. PPG has global headquarters in Pittsburgh and operates in more than 70 countries around the world. Reported net sales in 2014 were $15.4 billion.
For more information, visit www.taubmans.com.au or www.ppg.com.
About Microban
Microban International (Asia) Ltd., a Hong Kong based subsidiary wholly-owned by Microban International Ltd., provides leading anti-microbial technologies and be-spoke brand marketing plan to our customers from consumer, building, industrial and medical product segments. Microban owns the renowned Microban® brand, which is a consumer trustmark for safe, durable and effective antimicrobial product protection. Microban International is headquartered in North Carolina, U.S., with global operations in Asia Pacific, Europe and Americas.
For more information, please visit www.microban.com.
Contact:
Tracy Tsang
Marketing Manager
Tel: +852-3750-7781
Email: tracy.tsang@microban.com.hk
