omniture

Music Platform SellaBand and Heineken Host Unique Live-Event

SellaBand
2006-11-21 20:04 4119

AMSTERDAM, Netherlands, Nov. 22 /Xinhua-PRNewswire/ -- SellaBand, the

online music platform for unsigned artists, and beer company Heineken will

organise their first ever live-concert, together: "Heineken

Presents...SellaBand in Concert." At this event, to be held on January 7 at

legendary live venue Paradiso in Amsterdam, NL, four upcoming bands will get

the opportunity to perform their music live in concert. Among these acts will

be special guests Nemesea, the first ever group to raise $50,000 through

crowdsourcing on SellaBand. http://www.sellaband.com .

Within three months after the launch of SellaBand, Nemesea is the first

ever band to record a full length album, funded by their fans, the so

called 'Believers'. That's the unique thought behind the SellaBand concept.

The recorded songs will be available as free downloads on

http://www.sellaband.com and the artist and their Believers will share in the

revenues.

Support artists

"Since day one it has been our goal to be more than just a platform where

artists and their fans can meet and be in business together", said Johan

Vosmeijer, Managing Director of SellaBand. "We really want to do things to

further the careers of artists, offer them useful tools. Organising live-

shows is a strong way to support upcoming bands. That's why we have been

looking for an established partner who can offer the right kind of support.

We are thrilled that Heineken has embraced SellaBand and will work with us on

hosting live-concerts."

Heineken and music

Heineken feels that working with SellaBand is a nice way to support new

and upcoming artists. Says Heineken Brand Manager Robert Bernink: "Music is

one of our prime sponsor platforms and we are always looking for new,

exciting concepts to work with. SellaBand felt like the perfect match for the

Heineken-brand." On top of major events in the Dance-scene and HipHop-

initiatives such as The Hop and State Magazine, this concert with SellaBand

ties in with our own activities. We will open our network of live-stages, so

SellaBand can host shows there."

Line up

Next to Nemesea, three more acts will get the opportunity to fly to

Amsterdam and present themselves in front of a live-audience on January

7,2007. 900 bands from 50 countries have already joined SellaBand since its

launch on August 15, 2006. The goal for these acts is to raise a recording

budget of $50,000. The top 3 in budget ranking on December 5 on SellaBand,

will be invited to perform at the event. Tickets will not be for sale but are

exclusively reserved for the artists and their Believers.

About SellaBand

In the first three months, over 5,000 people from 100 countries, have

registered as 'Believers' on SellaBand, raising already $200,000 in budget

for upcoming artists. The international appeal of this Dutch initiative,

shines through in the fact that fans from the Netherlands, Belgium, Germany,

France, United Kingdom, Italy, Sweden, Portugal, Latvia, Canada and the

United States have applied for tickets for the Paradiso-show. Heineken

Presents...SellaBand in Concert, will also be aired live on

http://www.sellaband.com .

Source: SellaBand
Keywords: Entertainment
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