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Nexen Tire Sponsors The 2017 International Champions Cup USA

2017-07-17 21:00
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-"Nexen Tire takes on Aggressive Marketing to Strengthen its Position in the US"
-Nexen Tire sponsors the American leg of the world's preeminent pre-season soccer tournament to establish a solid market position and raise brand awareness in the States
-The marketing effect to be maximized with the revealing of company logo printed on Manchester City's shirt sleeve for the first time
-To be more actively engaged with soccer fans and consumers during the tournament, Nexen Tire will also invite Carli Lloyd, a two-time American Olympic gold medalist, to the 'Manchester Derby' match

SEOUL, South Korea, July 17, 2017 /PRNewswire/ -- Nexen Tire, a leading global tire manufacturer and an 'Official Tour Partner of Manchester City Football Club', has announced that the company will officially sponsor the '2017 International Champions Cup (ICC) Presented by Heineken' in the United States as a part of its aggressive marketing strategy to strengthen its position in the market. The 2017 ICC runs from 19th to 30th July in cities across the States.

Nexen Tire Sponsors The 2017 International Champions Cup USA
Nexen Tire Sponsors The 2017 International Champions Cup USA

Nexen Tire is the Official Tire of the International Champions Cup, where many of the major European club matches take place. Nexen Tire will be presenting its logo to the global consumers through LED advertisement boards installed in all the stadiums. The pre-match player line-up arch, which players will stand in front of, will also be branded with Nexen Tire's logo for the three matches of Manchester City Football Club (Manchester City).

"As the US is a critical market for Nexen Tire, we strategically decided to officially sponsor the 2017 ICC USA to establish a stronger position in the American market," said James Kwon, CEO & President of Nexen Tire America. "Nexen Tire has been growing rapidly in the global market in the past few years, and our aim is to have our brand awareness and market share in the US grow as well."

The marketing effect of Nexen Tire's sponsorship is expected to double, as the company is also the Official Tire Partner of Manchester City Football Club of, who will be participating in the US tour. Manchester City players will be wearing shirts with sleeves emblazoned with Nexen Tire logo for the first time in 2017 ICC USA. Nexen Tire had signed the league's first-ever sleeve sponsorship with Manchester City since English Premier League (EPL) has decided to approve sleeve advertising for the upcoming 2017-18 season.

Many soccer fans are particularly excited about the 'Manchester Derby' (derby: matches between two rivals of close geographical proximity) between, Manchester City and Manchester United, slated for July 20 in Houston, Texas. Since the first derby in 1902, this will be the first-ever overseas match in the 115 years of Manchester Derby history.

Nexen Tire is also inviting Carli Lloyd, a two-time American Olympic gold medalist and a Manchester City Women's player, and Paul Dickov, the legendary player of Manchester City, to the 'Manchester Derby' match, providing fans with the chance to take photos and receive autographs. Additionally, there will be various events in the promotional booths of Nexen Tire in the Fan Fest area during Manchester City's three matches.

About Manchester City Football Club

Manchester City FC is an English Premier League club whose roots began in East Manchester in 1880 as St Mark's West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners' Cup, four League Championship titles, including two Premier League titles, and five FA Cups. Manchester City FC is one of four teams comprising the City Football Group and counts New York City FC, Melbourne City FC and Yokohama F-Marinos among its sister clubs.

Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and Champions' League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a world-leading first team training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women's Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.

For more information, please visit www.mancity.com

About Nexen Tire

Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fastest growing tire manufacturers, works with 491 dealers based in 141 countries around the world (as of July 2015) and owns three manufacturing plants – two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit http://www.nexentire.com.

 

About the International Champions Cup Presented by Heineken®

The International Champions Cup is the world's premier summer soccer tournament organized by Relevent Sports, featuring the best clubs from around the world. A staple property of Relevent Sports and RSE Ventures, the International Champions Cup works with leading sponsors such as Heineken®, Nike, Ally, and Nexen Tire among others, to bring the best in soccer to iconic sports venues across North America, Europe and China.

The International Champions Cup has hosted some of the most iconic matchups in the world, including the two most attended soccer matches in U.S. history. First came when Real Madrid C.F. and Manchester United F.C. drew 109,318 fans to Michigan Stadium at the University of Michigan. Real Madrid C.F. returned to the "Big House" to take on Chelsea F.C. in front of 105,826 fans, second all-time, as part of the 2016 tournament. The International Champions Cup has also hosted the most attended soccer matches in Minnesota (64,101 at U.S. Bank Stadium) and Ohio (86,641 at Ohio Stadium) state history. In its four-year history, Real Madrid C.F., Manchester United F.C., Juventus F.C. and Paris Saint-Germain F.C. have all won installments of the tournament.

 

 

 

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Source: Nexen Tire
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