Leader in Wireless Web Gateways Enters Asia Pacific Market
HONG KONG, Dec. 19 /Xinhua-PRNewswire/ -- Novarra, the expert in mobile
internet delivery and services today announced that its nWeb(TM) platform
version 6.0 is selected by 3 Hong Kong, the mobile telecommunications
operation of Hutchison Telecom International Limited (NYSE: HTX; SEHK: 2332)
to power the company's new rich internet browsing service. The launch also
heralds the debut of Novarra's mobile web solution in Asia.
Branded as 3Xplorer, the new web-browsing service is the first in Hong
Kong to enable mobile customers to interact with the full internet world to
buy tickets, book flights, read and write email, wikis, blog and share on
social networks, place online auction bids, search, etc. The 3Xplorer
service is one of 3 Hong Kong's X-Series services and is available on most
of the 3 Hong Kong's new and deployed phones.
Novarra's nWeb turnkey service for 3Xplorer includes wireless web
gateways and high performance micro-browsers to provide a fast and intuitive
mobile internet experience. With features for ease of mobile use like zoom,
fast scroll and SmartNav(TM), 3 Hong Kong's 3Xplorer is tailored for mobile
experience on mass-market handsets. Mobile users can also perform PC-like
functions while browsing such as creating favourites, tracking history and
accessing secure sites.
"3 Hong Kong is committed to bring the merits of the internet world to
the mobile planet. Novarra's mobile web solution provides the key to
genuine internet browsing experience on mobile," said Amy Lung, Commercial
Director of 3 Hong Kong. "The solution was very easy to deploy broadly
across our handsets. We are also pleased with Novarra's local support and
responsiveness to our requirements."
"Asia is an important market for us," said Bruce Simpson, chief
operating officer at Novarra. "Our extensive experience enables us to
provide a robust solution with successful consumer uptake. For a popular
application like this, scalability and cost are critical for partners like 3
Hong Kong. Novarra's next-generation network optimization brings
significant bandwidth and cost efficiency to operators compared to other
solutions."
With this launch, Novarra is the first to deploy a secure, mass-market,
consumer internet solution in the top three mobile markets - Asia, Europe
and North America. Novarra's proven nWeb platform has generated significant
data revenue for operators across both voice-centric and data-centric
demographics. Three years of deployment data has shown satisfied consumers
regularly accessing the internet from many types of mobile phones and
increasing their usage month over month. The high performance nWeb
server/client platform is built on open standards and is backward compatible
with deployed handsets and networks. With Novarra, operators are able to
deploy a service in six to ten weeks across a large portfolio of handsets.
About Novarra
Novarra is a provider of next-generation wireless platforms delivering
personalization, rich web, mobile search, premium portals and new revenue
generating applications and services across deployed and new mobile phones
on 2.5G and 3G networks. The scalable services platform includes open
standards-based servers and clients supporting WAP 1.0, WAP 2.0, i-Mode and
HTML browsers. Server platforms provide caching, content adaptation and
optimization, network acceleration, access control, content filtering and
seamless integration with operator and IT infrastructure including billing,
routing, location and portals. Client platforms provide a modular handset
framework for Java/J2ME, BREW and C++ applications including a range of
micro-clients and browsers for Web and WAP 2.0, idle screens and
voice/messaging.
www.novarra.com
Novarra Contacts:
Tina Bush
Novarra Inc.
Email: tbush@novarra.com
Tel: +1-630-773-7295
Carey Millar
Novarra Inc.
Email: cmillar@novarra.com
Tel: +668-1734-2647
Emily Wearmouth
Hotwire PR
Email: emily.wearmouth@hotwirepr.com
Tel: +44-0-207-608-4634
3 Hong Kong Contacts:
Mickey Shiu
Email: mickeyshiu@htil.com.hk
Tel: +852-2128-3107
