Ogilvy Beijing Wins Top Honours: Ogilvy Beijing Named Office of the Year and
Shenan Chuang Named Agency Head of the Year
BEIJING, Dec. 20 /Xinhua-PRNewswire/ -- Ogilvy & Mather Asia Pacific
dominated the agency honours in Media's 2006 Agency of the Year Awards. It
won Network of the Year, the top prize in the award show, supported by its
concurrent wins as Creative Agency of the Year (Ogilvy & Mather) and One-to-
One Agency of the Year (OgilvyOne).
Ogilvy & Mather Beijing also won Office of the Year while Ms. Shenan
Chuang, Chairman/CEO Ogilvy & Mather Beijing and Vice-Chairman Ogilvy China,
was named National Agency Head of the Year.
"This is really a win for China," said Shenan Chuang, Chairman, Ogilvy
Beijing. "This year we focused our efforts on raising the standard of
creativity, effectiveness and integration within Ogilvy Beijing and that is
reflected in this win. Additionally, we focused considerable energy on
setting the industry standard through the establishment of the China 4A
association, and it's really exciting for the industry in China as a whole,
to see a China agency to be recognized by these awards."
Ms Chuang's National Agency Head award marks the first time a woman or a
candidate from China has won the award.
"It's such an honour to receive this award, not only for China but for
all the amazing women in the industry," said Chuang. "There are so many
truly inspiring female leaders in Asia, and it's incredible to be counted
among them."
All in all, of the six Agency/Agency head awards, Ogilvy took top honours
in four of the categories. It is our belief that in 12 years, no other
agency has dominated these awards as we did last night.
This year, the agency has been active in many fronts. Setting up
Neo@Ogilvy, a digital media planning and buying business, and being
recognized in international creative awards as a global, not just a regional,
force are just two highlights.
As demonstrated by its work on the Motorola business, Ogilvy partners
with clients in a way that brings big ideas, implemented in all media.
Motorola also won Client Brand of the Year and Client Marketer of the Year.
About Ogilvy & Mather China
Ogilvy China ( http://www.ogilvy.com.cn ) is the largest marketing
communications network in China. It offers the full range of marketing
communication disciplines including advertising, direct marketing,
interactive media, database management, public relations, graphic design, and
related marketing disciplines. As Brand Stewards, the agency works to
leverage the brands of its clients by combining local know-how with a
worldwide network, creating powerful campaigns that address local market
needs while still reinforcing the same universal brand identity. Ogilvy &
Mather integrates these communications disciplines using its proprietary 360
Degree Brand Stewardship process, which holds that every point of contact
builds the brand.
Ogilvy & Mather Worldwide ( http://www.ogilvy.com ) is one of the largest
marketing communications network in the world, operating 497 offices in 125
countries. Ogilvy & Mather Worldwide is a member of WPP plc (Nasdaq: WPPGY),
one of the world's leading advertising and communications services groups.
