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On-demand Delivery Service for High-End Restaurant Cuisine, Deliveroo, Comes to Southeast Asia, Australia and Middle East

Fuelled by US$100M investment, European food courier reveals appetite for expansion
Deliveroo
2015-11-25 09:30 6575

HONG KONG, Nov. 25, 2015 /PRNewswire/ -- Deliveroo, the on-demand delivery service that allows food lovers to experience quality high-end restaurant cuisine at their doorsteps, today opened in five new cities, including Hong Kong, Singapore, Melbourne, Sydney and Dubai. The expansion comes on the back of a US$100 million Series D funding-round led by DST Global and Greenoaks Capital, with participation from existing investors Accel, Hummingbird Ventures and Index Ventures.

Together with a $70-million capital-injection received in July of this year, the investment will help Deliveroo firmly establish itself as the number one provider of on-demand high-quality food delivery.

William Shu, co-founder and CEO of Deliveroo, said, "We've experienced extraordinary demand for our service as consumers want high-quality food delivered and restaurants seek a new significant source of revenue. It's been phenomenal to see the business quickly expand from London to European capitals and some of the most exciting cities in Asia-Pacific and the Middle East."

Since the start of 2015, Deliveroo has grown daily orders tenfold and expanded its service to 50 cities across 12 countries, providing rapidly delivered cuisine from over 5,000 restaurants worldwide.

Commenting on the expansion, DST Global founder Yuri Milner said, "William and the Deliveroo team are dedicated to providing a great food delivery experience for their customers, restaurant partners and drivers. We hope this new round [of funding] will support their continued growth."

Hong Kong, as the first city in China and second in Asia to have a dedicated Michelin Guide, will likely drive a large part of the expected growth.

Brian Lo, Co-General Manager of Deliveroo Hong Kong, said, "We are thrilled to be among the first destinations in Asia to launch the service. Hong Kong is an integral part of the company's presence in the region and the reception has been great so far."

Deliveroo Hong Kong currently offers cuisine from over 50 of the city's leading restaurants, a number that is sure to grow as the service broadens its coverage area and more restaurant owners learn of its benefits.

"Restaurants partnering with Deliveroo can utilise their excess kitchen capacity to generate an increase of 30 percent or more in revenue without their own fleet of drivers and technology infrastructure. It's a great way to offset the high rents that make it difficult to run a sustainable, profitable dining operation in Hong Kong," said Deliveroo Hong Kong Co-General Manager Justin Landsberger. "And thanks to our rapid delivery of 30 minutes on average[1], they can also ensure food quality."

The Hong Kong service covers the city's Central, SoHo, Sheung Wan, Mid-Levels and Admiralty neighbourhoods, and will be extended to Causeway Bay, Tai Hang, Wan Chai, Happy Valley, Kennedy Town and Pokfulam in December.

Deliveroo launched in London in 2013 with the mission to provide the ultimate food delivery experience. Unlike the majority of food delivery businesses that are purely online marketplaces for takeaway restaurants, Deliveroo partners with premium restaurants that don't typically provide delivery, offering its customers access to a new range of dishes that can be easily ordered through Deliveroo's website or mobile app.

[1] Global average as of October, 2015.

Images, bios and B-roll available from: https://fileshare-ap.bm.com/fl/iVXstR34vr

About Deliveroo

Deliveroo is an end-to-end food delivery service that brings high-quality local restaurant food to homes and offices through a proprietary technology and logistics platform. Founded in 2013 by William Shu and Greg Orlowski, the company delivers dishes from leading independents, such as Dishoom and Michelin-starred Trishna, to high-quality chain restaurants including Gaucho, GBK, Soho House Group and Wagamama. To date, Deliveroo has raised $200m from investors including Accel, DST Global, Greenoaks Capital, Hoxton Ventures, Index Ventures, JamJar Investments and Hummingbird Ventures.

Visit https://deliveroo.hk to find out more, or try its iOS app, which will be free to download from next week. The app includes a number of new features, including location-based delivery tracking and location search options.

About DST Global

Founded in 2009 by Yuri Milner, DST Global is one of the leading investment groups globally to focus exclusively on Internet related companies. DST Global's portfolio includes some of the world's leading and most valuable Internet assets.

About Accel

Accel is a leading early and growth-stage venture capital firm, powering a global community of entrepreneurs. Accel backs entrepreneurs who have what it takes to build a world-class, category-defining business. Founded in 1983, Accel brings more than three decades of experience building and supporting hundreds of companies. Accel's vision for entrepreneurship and business enables it to identify and invest in the companies that will be responsible for the growth of next-generation industries. Accel has backed a number of iconic global platforms, which are powering new experiences for mobile consumers and the modern enterprise, including Atlassian, BlaBlaCar, Dropbox, Etsy, Facebook, Flipkart, Funding Circle, Kayak, QlikTech, Simplivity, Slack, Spotify, Supercell, World Remit and others.

For more information, please visit the Accel web site at www.accel.com.  Find us on Facebook at www.facebook.com/accel.

About Greenoaks Capital

Greenoaks Capital makes long-term concentrated investments in fast-growing internet businesses globally. Greenoaks Capital investments include Coupang in South Korea, Oyo Rooms and Flipkart in India, and Maple in the United States.

About Hummingbird

Hummingbird Ventures is a venture capital partner for extraordinary entrepreneurs building fast-growth tech companies. We've teamed up with transformative companies, including Peak Games, Deliveroo, Showpad, Clear2pay, Amplidata, Markavip, Gram Games, Shutl and many others. With a presence in London, Ghent and Istanbul, Hummingbird provides swift access to the operational resources and advice needed to build the tech companies of tomorrow. 

About Index Ventures

Index Ventures is a multi-stage international venture capital firm that backs the best and most ambitious entrepreneurs in the US, Europe and Israel. These leaders are building truly transformative companies that are reshaping the world around us, including ASOS, BlaBlaCar, Criteo, Dropbox, Etsy, Funding Circle, King, Squarespace, Sonos, SoundCloud and Supercell -- among many others. Find out more about Index and its companies at www.indexventures.com.

Source: Deliveroo
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