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PacificNet and Bellsystem24 - Japan's Largest Telemarketing Call Center - Sign Joint Venture Agreement to Form CRM Joint Venture in Shanghai, China

2007-01-11 09:56 6255

Joint Venture Between Leading CRM Providers in China and Japan Expected to

Create Synergy and Rapid Growth with New CRM JV Operation Center to Be Based

in Shanghai - China's New Financial Services Center

BEIJING, Jan. 10 /Xinhua-PRNewswire/ -- PacificNet, Inc. (Nasdaq: PACT), a

leading provider of Customer Relationship Management (CRM), mobile internet,

e-commerce and gaming technology in China, today announced it has reached an

agreement with Japan-based Bellsystem24 (http://www.bell24.co.jp), Japan's

largest telemarketing call center services provider, to set up a joint venture

providing CRM consulting services in Shanghai, China. Bellsystem24 is Japan's

largest telemarketing, call center, and CRM service company providing a

variety of services for pursuing one-to-one marketing, such as call center,

marketing solutions, media entertainment solutions, as well as pharmaceutical

and medical support services. Bellsystem24 is based in Tokyo, Japan, and has

over 5,000 clients, 27,348 communication service representatives and 33

offices throughout Japan.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070110/LNW003 )

According to the terms of the agreement, a new joint venture company will

be formed with PacificNet owning 40% equity stake and Bellsystem24 owning 60%

of the new joint venture company to be named BELL-PACT Consulting Limited. The

aggregate investments in this joint venture will be made in a phased manner

and may reach USD$643,000. The joint venture will principally offer CRM call

center consulting and training services, technical and business consulting

services, network product sales, software development, system integration, as

well as value-added services and other relevant services.

Commenting on the deal, Tony Tong, Chairman and CEO of PacificNet, said,

"I'm very pleased to see the establishment of this long-term and comprehensive

partnership with Bellsystem24. We have worked closely with Bellsystem24 during

the past years and this agreement represents a significant step in our

business relationship. The joint venture aims to expand the company's

penetration of China's huge CRM call center market. This strategic alliance

with Bellsystem24 enables the two companies jointly to present a wider range

of product offerings to the Chinese market. Our customers will benefit from

the reinforced size and scale of the combined entity together with our proven

quality of service. The joint venture enhances the capabilities of PACT while

at the same time strengthens the competitiveness in our CRM services. In

merging, we have fulfilled one of the strategic objectives of PacificNet and

are well positioned to be one of the leading CRM providers in Asia."

Yukio Sonoyama, President and CEO of Bellsystem24, said, "Bellsystem24 has

cultivated the CRM know-how over twenty years in Japan. It is very significant

for our business growth to develop our know-how in the dramatically

flourishing Chinese market. I feel very convinced of the success in this

partnership with PacificNet, which has achieved admirable business results in

China. The Chinese market is expected to make further growth, and we do not

have to stick only to any short-term goals. Thus, leveraging the chemistry of

two companies, we would like to expand the markets in diverse sectors,

especially telecommunications and finance that Bellsystem24 is good at, by

setting mid-term and long-term goals."

"We believe that there are compelling synergies between the two

companies," said Victor Tong, President of PacificNet. "Bellsystem24's large

base of Japanese clients is a good target for us, especially for those with

Chinese operations. With China's huge domestic market, many Japanese companies

are rapidly opening operations. The combination of our infrastructure in China

and Bellsystem24's experience and relationships in Japan should enable us to

improve our position to capture a greater portion of this growing market. It

is always our aim to create good relationships between our clients and their

users. We believe, with over 16 years' CRM and call center experiences in Hong

Kong and China, that our new partnership is positively reckoned to capture

this rapidly growing demand for CRM and outsourcing services in China."

About Bellsystem24 Inc.

Established in 1982, Bellsystem24 (http://www.bell24.com) has become the

largest telemarketing call center services company in Japan, with over 5,000

clients, 27,348 communication service representatives and 33 offices in Japan.

Bellsystem24 has built a client base of multinational firms and industry

leaders by developing and nurturing long-term relationships. Bellsystem24's

commitment to quality, technological innovation, and value-added services has

made it the leading provider of outsourced customer care and marketing

solutions in Japan.

Bellsystem24 focuses on developing long-term strategic relationships with

clients in customer-intensive industries, including telecommunications, cable,

broadband, satellite broadcasting, Internet services, technology, and

financial services. Through a nationwide network of contact centers utilizing

a unique blend of one-on-one marketing media, knowledge-based tools, advanced

technology, and expert recruiting, staffing, training, and certifications,

Bellsystem24 has fostered a leading position in the customer care industry.

About PacificNet

PacificNet Inc. (http://www.PacificNet.com) is a leading provider of

Customer Relationship Management (CRM), mobile internet, e-commerce and gaming

technology in China. PacificNet's clients include the leading telecom

companies, banks, insurance, travel, marketing and business services companies

and telecom consumers in Greater China. PacificNet's corporate clients include

China Telecom, China Mobile, Unicom, PCCW, Hutchison Telecom, Bell24,

Motorola, Nokia, SONY, TCL, Huawei, American Express, Citibank, HSBC, Bank of

China, Bank of East Asia, DBS, TNT, Hong Kong Government, and leading hotel --

casinos in Macau and Asia. PacificNet employs over 1,400 staff in its various

subsidiaries throughout China with offices in Hong Kong, Beijing, Shenzhen,

Guangzhou, Macau, and branch offices in 28 provinces in China and is

headquartered in Beijing and Hong Kong.

PacificNet Epro (http://www.EproTel.com.hk) is the industry leader and

leading provider of outsourced call center, telemarketing, CRM, VAS and IVR

services with over 15 years of field experience in greater China in the areas

of outsourced call center services, training and consulting services, and call

center management systems.

Safe Harbor Statement

This Company's announcement contains forward-looking statements. We may

also make written or oral forward-looking statements in our periodic reports

to the SEC on Forms 10-K, 10-Q, 8-K, etc., in our annual report to

shareholders, in our proxy statements, in press releases and other written

materials and in oral statements made by our officers, directors or employees

to third parties. Statements that are not historical facts, including

statements about our beliefs and expectations, are forward-looking statements.

These statements are based on current plans, estimates and projections, and

therefore you should not place undue reliance on them. Forward-looking

statements involve inherent risks and uncertainties. We caution you that a

number of important factors could cause actual results to differ materially

from those contained in any forward-looking statement. Potential risks and

uncertainties include, but are not limited to, PacificNet's historical and

possible future losses, limited operating history, uncertain regulatory

landscape in China, and fluctuations in quarterly and annual operating

results. Further information regarding these and other risks is included in

PacificNet's Form 10K and other filings with the SEC.

Source: PacificNet, Inc.
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