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Perfect World to Launch Large-scale Final Closed Beta Testing for 'Hot Dance Party' on March 12, 2008

2008-03-03 17:47 2780


BEIJING, March 3 /Xinhua-PRNewswire/ -- Perfect World Co., Ltd.

(Nasdaq: PWRD) ("Perfect World" or the "Company"), a leading online game developer and operator in China, today announced that it will launch large-scale final closed beta testing for "Hot Dance Party," its first 3D casual game, on March 12, 2008.

Perfect World is widely recognized by gamers in China for its ability to develop fun and entertaining 3D massively multiplayer online role playing games ("MMORPGs"). "Hot Dance Party," Perfect World’s highly anticipated first 3D casual game, has attracted much attention from domestic online game players since the launch of small-scale closed beta testing on December 28, 2007. The online dancing game’s contemporary background, elaborate design, and fashion & style, along with the introduction of new and innovative features, are expected to provide online game players an experience that they have never had before.

"Hot Dance Party" includes a number of new and unique features. One is the "Make-up System," which allows players to practice real-life make-up skills to customize their online look. Additionally, the game’s creators recruited professional fashion designers to incorporate hip new style to the game.

"Since ‘Hot Dance Party’ is our first 3D casual game, our game developers have devoted a significant amount of effort to the development process to ensure that we release a top-quality game," commented Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World. "I believe ‘Hot Dance Party,’ with its innovative and unique features, will bring game players an entirely new and enchanting online game experience."

About Perfect World Co., Ltd. ( http://www.pwrd.com )

Perfect World Co., Ltd. (Nasdaq: PWRD) is a leading online game developer and operator in China. Perfect World primarily develops three-dimensional ("3D") online games based on the proprietary Angelica 3D game engine and game development platform. The Company’s strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games designed to cater to changing customer preferences and market trends in China. The Company’s current portfolio of self-developed 3D massively multiplayer online role playing games ("MMORPGs") includes "Perfect World," "Legend of Martial Arts," "Perfect World II," "Zhu Xian" and "Chi Bi." The Company uses a time-based revenue model for "Perfect World," and an item-based revenue model for "Legend of Martial Arts," "Perfect World II," "Zhu Xian" and "Chi Bi." While most revenues are generated in China, the Company’s games have been licensed to leading game operators in more than ten countries and regions. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.

Safe Harbor Statements

This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans," "believes" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, and changes of the regulatory environment in China. Further information regarding these and other risks is included in Perfect World’s filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

For further information, please contact:

Perfect World Co., Ltd.

Vivien Wang

Investor Relations Officer

Tel: +86-10-5885-1813

Fax: +86-10-5885-6899

Email: ir@pwrd.com

Web: http://www.pwrd.com

Christensen Investor Relations

Peter Homstad

Tel: +1-480-614-3026

Fax: +1-480-614-3033

Email: phomstad@christensenir.com

Jung Chang

Tel: +852-2117-0861

Fax: +852-2117-0869

Email: jchang@christensenir.com

Source: Perfect World Co., Ltd.
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