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Promote Diverse Cultures and All-For-One Tourism -- 2017 Guangdong International Tourism and Culture Festival to Kick off in Zhuhai this December

2017-11-14 17:36

GUANGZHOU, China, Nov. 14, 2017 /PRNewswire/ -- In a recent press conference, Tourism Administration of Guangdong Province announced that, the 2017 Guangdong International Tourism and Culture Festival will kick off in Zhuhai, the romantic city of China on December 12, under the theme of "Dynamic Guangdong, Romantic Zhuhai." While promoting cultural exchange and drawing investment, the event is attempting to foster all-for-one tourism in response to the increasing demand from tourists at home and aboard. Specifically, it is designed to connect Cantonese and exotic cultures, establish an urban tour union for the Guangdong-Hong Kong-Macao Greater Bay Area and promote the Area's prime tour routes.

Zhuhai, the "City of Romance" and "City of Hundred Islands," and host city of the Festival this year, has been leading southeastern coastal China in scenic tourism. At the Festival, tourists will appreciate the imposing scenery and abundant tourism resources through on-spot experience and tour route promotion. Online and physical tour operators will set up their booths at the event, where tourists will find out the competitive products they favor.

With focus on all-for-one tourism, Guangdong has now been creating a new leisure travelling experience with Cantonese features. The opening ceremony of the Festival will mark the launch of the urban tour union for the Guangdong-Hong Kong-Macao Greater Bay Area and the introduction to the Area's selected tour routes. That means the "tourism at scenic spots" will be replaced by all-for-one tourism, bringing more product options to tourists.

All tourism resources in Guangdong will cluster at the Festival, when such activities as fun carnival, performances for cultural exchange and high-level forum on unban tourism will be offered. As a tourist, you can enjoy a leisure cruise on a yacht while appreciating exotic charm of performing groups from Cook Islands and Poland, and apart from that, amazing food, sparkling light shows and a tour on Cantonese intangible cultural heritage... All these efforts will give tourists an all-round sightseeing tour experience in Guangdong and invite investment for its tourism industry.

The biennial Festival, since its set-up in 2005, has gone through nine sessions. Now, it has been an important means for Guangdong to promote its tourism and cultural industries and build up its regional image and fame. Such influence has, thus, made it indispensable to enhancing communication and investment in the cultural and tourism sectors. Statistics show that the last Festival hosted 580 thousand visitors and saw 31 signed projects in tourism and cultural industries, with a total investment of 52.56 billion yuan.

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Source: Tourism Administration of Guangdong Province

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