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AutoNavi Takes the Lead in Chinese Navigation Market

2007-10-24 12:33 2133

SBD Publishes the World’s First Authoritative Research Report on the Chinese Navigation and Telematics Market

SHANGHAI, China, Oct. 23 /Xinhua-PRNewswire/ -- SBD, the top global consulting firm focusing on the design and development of automotive components and systems, has recently published the world’s first authoritative research report on the Chinese navigation and telematics market. The report provides a lot of the latest market information and pithy analysis about the industry for domestic and overseas companies that are planning to enter the navigation and telematics market in China. As indicated in the report, five of the top seven automakers in China have chosen AutoNavi as their navigable map provider. Navigable maps provided by AutoNavi have been applied to the full series from Audi and BMW in China. The leading advantage of AutoNavi keeps expanding among China’s in-vehicle navigation sector.

It is described that the pre-installed navigation market plays a major part in China’s navigation market. Automobile manufactures, however, have strict requirements for navigable maps and expect navigation maps to meet the same level of criteria as auto parts. Therefore, most companies find it difficult to deal with the barrier and enter the market.

As one of the first companies to self-develop and produce digital navigable maps, AutoNavi has always been devoted to the development, expansion, and application of the navigation system in China. At present, AutoNavi has become the leading navigable map supplier providing maps for embedded navigation, portable navigation, wireless location-based services, and Internet location-based services. In the in-vehicle navigation market, AutoNavi has captured more than 50% of the market share. AutoNavi provides navigable maps for over 100 car models of 11 major global brands, including Audi, BMW, Mercedes-Benz, Cadillac, Acura, Buick, Volkswagen, Honda and Toyota, etc.

In the field of wireless location-based services, the two leading wireless carriers, China Mobile and China Unicom, have adopted navigable maps provided by AutoNavi. In 2006, AutoNavi became the exclusive partner of China Mobile’s map database and location-based service platform. At the 14th World Congress on Intelligent Traffic Systems which was held from October 9th to 13th in 2007, AutoNavi and China Mobile co-demonstrated China Mobile 3D positioning and dispatching direction systems for Huangshan Mountain Touring Site, the China Mobile Che Wu Tong (vehicle management) business, the China Mobile ITS positioning and dispatching service system for the Qingdao Olympics Sailing Committee, China Mobile full-net cell phone map and cell phone navigation business, and the real time traffic information service, etc.

In the field of Internet location-based services, Mapabc, which is a subsidiary to AutoNavi, also overruns other competitors. Over 2,000 websites, such as Google, MSN, Sina.com, Alibaba, and Xinhuanet, have applied maps provided by AutoNavi. By now, maps provided by AutoNavi have been commonly used in China and are visited by more than 120 million online users each day.

Compared with the situation of the above three markets, the portable navigation market share is relatively scattered. As a late comer though, AutoNavi, with the navigation software and map integration solution it introduced this May has attracted more than 20 partners, such as Nokia, Shinco, Malata, and Alpine. AutoNavi also demonstrated its latest navigation technology and intelligent transportation application at the 14th ITS World Congress. The most remarkable and eye-catching was the demonstration of real time traffic information and the real time traffic accident information service of Beijing City with portable terminals such as Mio, Dopod, Amoi, Me To You, HTC, Shinco, and Xintianyou Traffic Information Reminder.

About AutoNavi

AutoNavi is the leading provider of digital navigation maps and location-based services (LBS) in China. The existing database of AutoNavi has been extensively used for automobile navigation systems and portable navigation systems across China. As the exclusive partner of China Mobile of map data and location-based service platform, AutoNavi also takes the lead in the wireless LBS market. Besides, AutoNavi provides LBS service for about 2,000 Internet companies, such as Google, MSN of Microsoft, and Sina.com. The usage of AutoNavi’s map services as a whole ranks the first in China.

For more information, please visit http://www.autonavi.com .

For more information, please contact:

AutoNavi Software Co., Ltd.

Guixin Fan

Tel: +86-10-8012-5542

Email: fanguixing@autonavi.com

Shanshan Yang

Tel: +86-21-5298-9158

Email: yangshanshan@autonavi.com

Source: AutoNavi Software Co. Ltd
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