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Setting the Standard for Service Excellence in the IFA Industry

IFAA Commissions the CCGFP to Draw Up

"Corporate Practice Management Manual" for IFAs

HONG KONG, Dec. 6 /Xinhua-PRNewswire/ -- The Independent Financial

Advisors Association (IFAA) today announced that it has commissioned the

Centre for Corporate Governance and Financial Policy (CCGFP) -- an

independent research institute of the School of Business at Hong Kong

Baptist University -- to develop a Corporate Practice Management Manual.

The manual, expected to be published in the first quarter of 2007, will lay

down "best practice" guidelines and recommendations for back office support

for IFAA members.

"As the investing market in Hong Kong continues to mature, we feel that

it is important for the IFA industry to meet the increasingly sophisticated

needs of its customers. The Corporate Practice Management Manual will help

IFAs define corporate practices that deliver the highest level of customer

service to their clients," stated Dr. Sidney Sze, Chairman for the IFAA.

In a survey conducted by the IFAA earlier this year, 76% of IFAs polled

agreed that there was a lack of industry standards and best practices in

Hong Kong today. The results of the survey also reinforced the role of the

IFAA to lobby the interests of IFAs.

"The results from our survey signaled the need for an industry practice

document. Competition in the industry is intense, particularly from banks

and the independent sector cannot grow without practice standards. Once

practice standards are established there will be an automatic expectation of

all IFAs having to perform at least the standard. The Corporate Practice

Management Manual seeks to address issues around corporate governance for

the IFA industry not currently addressed anywhere," explained Phil Neilson,

Vice-Chairman for the IFAA.

The project will be led by Prof. Simon Ho, Director of the CCGFP and

Dean for the School of Business at Baptist University. A keen industry

observer, Professor Ho commented that the IFA industry in other parts of the

world have established standards and guidelines for its practitioners.

"Although these countries may have very different legal and economic

environments from Hong Kong, their guidelines provide an excellent reference

point which could be customized to the particular needs of the Hong Kong

market. We will also take into account the "Code of Conduct for Persons

Licensed by or Registered with the Securities and Futures Commission"

published by the Securities and Futures Commission, as well as existing

corporate guidelines developed by some IFAA members as references for the

development of the Corporate Practice Management Manual," commented

Professor Ho.

"The manual is not intended to be regulatory in nature but we hope and

expect it to be adopted and accepted as the industry standard. In the end,

the IFA industry stands to gain as investor confidence in the IFA profession

grows," explained Glenn Turner, Vice-Chairman for the IFAA.

About IFAA

The Independent Financial Advisors Association Limited ("IFAA") is the

first industry association specifically for corporations engaged in the

provision of financial advisory services in Hong Kong.

Founded by a group of industry veterans, IFAA aims to reach out to three

core audience groups, namely government regulatory bodies, IFAA members and

the general public. IFAA will help independent financial advisors keep

abreast of international best practices.

IFAA Mission

As the voice of the IFA community in Hong Kong, the IFAA will support

and campaign for an equitable wealth management industry through advocacy of

regulatory convergence in the banking, insurance and financial intermediary

industries to create a level playing field for all members. The IFAA will

also promote the adoption of best practices through a corporate member

accreditation process that serves as a quality mark for the industry.

For more information on this press release contact:

Karen Teoh

HALO ASSOCIATES (ASIA) LTD

Tel: +852-2115-8116

Email: kteoh@haloassociates.com

Source: Independent Financial Advisors Association
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