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Shanghai's First Car Wrapping Service Opens with Support from Avery Dennison

2010-08-27 17:53
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SHANGHAI, Aug. 27 /PRNewswire-Asia/ -- Shanghai's first personalized car wrapping service has just opened with support from Avery Dennison, the global leader in self-adhesive and specialty media. Shanghai Star Touch leverages Avery Dennison's advanced pressure-sensitive materials and application techniques to personalize private vehicles with professionally finished graphic "wraps".

 


Senior executives from Star Touch and Avery Dennison open China’s first car wrapping service: (from left) Rudy Widjaja, Star Touch chief operating officer; Nita Riady Star Touch chief executive officer; James Hartono, Capital Group chairman; Helen Mets-Morris, vice president & general manager of Avery Dennison Graphics & Reflective Products Division (GRPD); and Fred Pereira, vice president & general manager of Global Fleet & Architecture, Avery Dennison GRPD.

 


Avery Dennison and Star Touch senior executives celebrate the opening of an innovative new business in Shanghai: China's first car wrapping service.

 

"Many of China's more than 30 million private car owners would like to customize their vehicle with a new look," said Mr. James Hartono, chairman of Capital Group, which owns StarTouch. "With the technical and marketing support of Avery Dennison, the world leader in this field, we are confident that we have created a unique service that meets a real and growing need. We expect Shanghai Star Touch to be the first of many Star Touch outlets throughout China."

Avery Dennison's Graphics & Reflective Products Division worked closely with Star Touch as it designed and developed its innovative new business concept, providing application training and product support for diverse car wrapping services, including:

Color change: Top-class conformable pressure-sensitive films provide long-term color durability and withstand harsh outdoor conditions.

Paint protection: Unique clear or color pressure-sensitive films for maximum paint protection.

Personalized decoration: Digital printable pressure-sensitive films offer colorful graphics to meet consumers' individual needs and also protect paintwork.

"Avery Dennison films offer the ultimate in print quality and conformability, and allow for an excellent finish and fast application," said Fred Pereira, vice president & general manager of Global Fleet & Architecture, Avery Dennison Graphics & Reflective Products Division (GRPD). Using Avery Dennison's unique Easy Apply™ technology, the Star Touch applicators can easily apply graphics to cars, without bubbles and wrinkles. In addition, the graphics can be easily removed, without causing any damage to the underlying paint, whenever the car owner feels like a change.

"Avery Dennison is committed to providing the very best self-adhesive solutions in China and to fully supporting our valued partners here with good advice, reliable service, and products of consistent quality. Star Touch is a farsighted company with a clear vision. As the industry innovator, it is boldly setting a high professional standard and we are confident that it has a great future," said Helen Mets-Morris, vice president & general manager of Avery Dennison GRPD.

For more information on Avery Graphics products and solutions, please visit http://www.ap.averygraphics.com/ or contact your local Avery Graphics supplier.

About Avery Dennison

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. A division of Avery Dennison, Avery Dennison Graphics and Reflective Products provides imaging materials and service solutions for fleet, architecture, transportation, traffic and safety markets. For more information, visit www.averydennison.com or site www.averygraphics.com.

Certain third party trademarks and tradenames used herein are the property of their respective owners.

Media Contacts:

Avery Dennison
Grace Jiang
Tel:   +86-21-3395-1888
Email: grace.jiang@ap.averydennison.com

Source: Avery Dennison

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