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Shanghai's Oriental Pearl Tower Turns Red to Celebrate 30 Years of KFC in China

2017-09-07 20:36
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SHANGHAI, Sept. 7, 2017 /PRNewswire/ -- Thursday night in Shanghai lit up with a spectacular light show as Shanghai's Oriental Pearl Tower turned red to celebrate KFC's 30th year in China. Emblazoned with the words "We are 30!", the 468-meter tower became a beacon for KFC for the night as the brand welcomed fans and partners to join a unique and exhilarating party at Shanghai's most iconic landmark.

Shanghai's Oriental Pearl Tower Turns Red to Celebrate 30 Years of KFC in China
Shanghai's Oriental Pearl Tower Turns Red to Celebrate 30 Years of KFC in China

To celebrate the 30-year milestone, KFC announced that it will be launching the second phase of its 'Hello 1987' promotional campaign from September 10 to 15 which will see all KFC 'Wow' loyalty members offered the chance to purchase several items at their original sale price. 'Wow' members will receive electronic coupons that will allow them to buy KFC's classic Mashed Potatoes and Gravy for RMB 0.8, as well as two-piece Chicken wings for RMB 3.2 - the price at which each item was first introduced in 1987 and 1991, respectively.

"KFC has been in China for 30 years, but we are still young at heart," said Johnson Huang, General Manager of KFC. "Our 'Hello 1987' campaign is not only a tribute to our vibrant history in China and all of our customers, but also a celebration of all that is to come for KFC in the future. Over the past few years, we have embraced technology and popular culture so that we can better connect with the next generation of KFC customers and bring them even more innovative tastes and experiences."

During the first phase of the 'Hello 1987' campaign, launched in March this year, 'Wow' members were given the chance to buy the Original Recipe Chicken and Mash Potatoes and Gravy at the 1987 prices. Approximately 150 million electronic coupons were delivered during the first phase.

KFC has been at the forefront of the digital revolution in the restaurant industry in China, adopting mobile payment, digital kiosks, delivery and launching its own KFC China app to engage customers. The brand has also been quick to explore next generation technologies that enhance consumer experience, adopting artificial intelligence, facial recognition technology, robots, voice activation and augmented reality innovations at restaurants across the country.

About Yum China Holdings, Inc.

Yum China Holdings, Inc. is a licensee of Yum! Brands in mainland China. It has exclusive rights in mainland China to KFC, China's leading quick-service restaurant brand, Pizza Hut, the leading casual dining restaurant brand in China, and Taco Bell, which opened its first restaurant in China at the end of 2016. Yum China also owns the Little Sheep and East Dawning concepts outright. Yum China is well positioned for growth thanks to its strong competitive position, integration of its brands into Chinese popular culture and consumers' daily lives, expanding geographic footprint in China and existing operational expertise. It has a strong capital position, no external debt and expects to continue growing its system sales and profit by adding new restaurants and through growing same-store sales. Yum China had more than 7,600 restaurants and more than 420,000 employees in over 1,100 cities at the end of May 2017. A new generation of younger consumers who are digitally sophisticated and brand driven are fueling growth in consumption in China. The ongoing growth of the middle class and urban population in China is expected to create the world's largest market for restaurant brands, with Yum China poised to be the market leader.

Yum China Media Contacts:

Forest Liu, Director, Finance Media, at +86 21 2407 7505
Ben Fry, Brunswick Group, at +86 21 6039 6388

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Source: Yum China Holdings, Inc

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