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SinoMedia Further Enriches Its Media Resources by Adding Four Quality Programmes on CCTV-2, 4 and 5

SinoMedia Holding Limited
2011-02-21 16:54 2030

HONG KONG, Feb. 21, 2011 /PRNewswire-Asia/ -- SinoMedia Holding Limited (stock code: 623), a leading privately-owned media advertising operator in China providing nationwide TV advertising coverage for customers on China Central Television Station ("CCTV") and other media advertising resources, today announced that the Group has renewed the exclusive underwriting contracts with CCTV for the advertising resources on some programmes on CCTV-1 and CCTV-4, as well as all programmes on CCTV-NEWS. The Group has also added the exclusive rights to sell the advertising resources for four additional programmes on CCTV-2, 4 and 5.

The renewed contracts cover the exclusive underwriting rights for the advertising resources of the programmes "Night News" and "News 30" on CCTV-1, "Across the Strait", "China News Package" and a time slots package on CCTV-4 and all programmes on CCTV-NEWS. The existing contracts for these programmes expired on 31 December 2010. Each of the contracts is renewed for a term of one year from 1 January to 31 December 2011. If the Group has duly performed its obligations under the exclusive underwriting contracts during the term, it will be given the first right of renewal of such contracts in 2012.

The Group has also added the exclusive rights to sell the advertising resources for four additional programmes, including "Make More Money" on CCTV-2, "China Showbiz" and "Exposition of Chinese Culture Relics" on CCTV-4, as well as "Weather Forecast" on CCTV-5, all for a term of one year from 1 January to 31 December 2011. Together with the Group's 5-year exclusive underwriting rights for the advertising resources of seven programmes and one daily time slot on CCTV-7, the newly acquired rights will not only further enrich the Group's media resources, but also enhance its customer service capability and profitability.

Meanwhile, the Group has decided not to renew the underwriting contract for the programme "Walk Through China" on CCTV-4, following changes in the programme's content in late 2010.

Mr. Chen Xin, Chairman of SinoMedia, said, "We are pleased to have renewed the exclusive underwriting contracts with CCTV, and added additional underwriting rights for four new programmes. It will further enrich and consolidate the Group's media resources, enabling us to provide CCTV and clients with more comprehensive and professional services and help them achieve maximum impact in their marketing campaigns. This will definitely enable the Group to have a brighter development prospects and further increase the value for our shareholders in the times ahead."

SinoMedia has been named a "Top 10 CCTV Media Advertising Agency" for four consecutive years.

Source: SinoMedia Holding Limited
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