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Starwood Hotels & Resorts Honoured At China Hotel Investment Summit -- Being Recognised as the Best in Service Excellence in the Industry


Starwood wins International Hospitality Excellence Award at the largest annual gathering in the China hotel industry

SINGAPORE, April 25 /Xinhua-PRNewswire/ -- Starwood Hotels & Resorts has been voted as Best International Hotel Chain for Hospitality Excellence at the recent China Hotel Investment Summit (CHIS) in China, organized by HVS International.

The prestigious CHIS International Hospitality Excellence Award recognizes leading organizations that are committed to advancement of the hospitality industry and has consistently delivered excellence in the hospitality service sector. The recipient should have an international presence and demonstrated commitment towards excellence. CHIS 2007 is the most established and largest hotel summit of its kind on China's hospitality investment, and is attended by close to 500 top leaders of the international hotel community and prominent Chinese hoteliers.

As the first international hotel chain to enter China over 25 years ago, Starwood has been very active with training and development of the upscale service standards in China through various training programs and brand standards for products and services, raising the hospitality service standards in the upscale and luxury segments of China to a whole new level with its entry. These training programs include comprehensive and continuous activities and initiatives that guide hotel associates on delivering the best service by brands.

"We are thrilled that we are recognized amongst industry leaders as the best in service excellence. This is the largest annual gathering in the China hotel industry and we are very honored to win this. Our ultimate goal is not only to offer our guests products and services that set the benchmark for the industry, but also to create memorable branded lifestyle experiences for our guests through excellent guest service and initiatives to enhance guests' experiences and drive loyalty to our hotels," commented Miguel Ko, President of Starwood Hotels & Resorts, Asia Pacific.

In addition to the CHIS Award, Starwood is also voted China's Top 10 hotel chains in a recent TTG -- Euromonitor International survey. Organized by TTG Asia Media with Official Market Information Provider, Euromonitor International, the results of China Top 10 is obtained through a six-month long study of official data, local trade press information, and interviews with players from all areas of the industry. The rankings will provide top performance benchmarks for new investors who are interested in China's booming travel and tourism industry, and to help them understand the China market better. Starwood Hotels & Resorts has been ranked among the top 10 performing travel and tourism organizations under the China Top 10 Hotel Chains category.

Starwood Hotels & Resorts, one of the largest international upscale hotel groups in Greater China, has been expanding aggressively in China for the last few years. Just in the first quarter of the year, Starwood has announced the signing of 13 new hotels in China and Taiwan. These hotels constitute an addition of close to 7,000 rooms to the Starwood portfolio in Greater China. This expansion throughout Greater China follows on from the six new hotels that opened in 2006 ( Sheraton Urumqi Hotel, Le Royal Meridien Shanghai, Four Points by Sheraton Shanghai, Pudong, Sheraton Ningbo Hotel, Sheraton Xiamen Hotel, The Westin Beijing, Financial Street ). Starwood Hotels & Resorts currently operates 34 hotels in Greater China, and is expected to open 37 new hotels within the next 3 years.

About Starwood Hotels & Resorts

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood(R) Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, W(R), Le Méridien(R) and the recently announced ALOFTSM and ELEMENTSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com and http://www.starwoodpressclub.com .

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Source: Starwood Hotels & Resorts Worldwide, Inc. 
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