MarketVision, SinoMonitor Market Research and Product Perceptions Earn Top Honors
ATHENS, Greece, Sept. 14 /PRNewswire-Asia/ --
Survey Sampling International today announced the winners of its first annual SSI QUEST(TM) Awards, honoring companies for creating the most engaging research experiences. During his presentation at the 2010 ESOMAR Congress in Athens, Greece, Kees de Jong, CEO of SSI, recognized three companies around the world for excellence in survey design: MarketVision Research, Inc. in the Americas, SinoMonitor Market Research in Asia-Pacific and Product Perceptions in Europe. Product Perceptions also received the "BEST in QUEST" Award for the top survey performance globally.
SSI is introducing SSI QUEST (Questionnaire Experience Satisfaction Tool) to encourage the market research industry's creativity in developing surveys that lead to high respondent satisfaction. Research participants' self-reported satisfaction scores are a key factor in determining the winning projects. Drop rates and median time to complete each survey also are considered in calculating the SSI QUEST winners. Each of these components is appropriately weighted within the QUEST formula to yield an accurate read on the effectiveness of the overall respondent experience.
Winning companies will receive a customized SSI QUEST trophy. In addition, SSI will present certificates of excellence to the project managers and programmers responsible for developing winning surveys, as well as make a donation in their names to the charities of their choice.
"We created the SSI QUEST Awards to demonstrate SSI's deep commitment to ensuring an excellent research experience for every respondent," says Mr. de Jong. "Today, we live in a world where online behavior has changed radically-yet the way we engage people for surveys is still very much the same. Now more than ever, we are fighting a battle for people's time and attention-and we are losing.
"To turn things around, we need to change. As an industry, we must design more intelligent, relevant rewards programs-and create shorter, more engaging surveys. Most importantly, we need to work together, sharing ideas and creating awareness for new approaches through forums such as Research Voice, the interactive site centered on building more satisfying respondent experiences. We all must join forces to win the fight for respondent engagement, or we all will lose."
About Survey Sampling International Survey Sampling International (http://www.surveysampling.com) is the premier global provider of sampling solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone and mobile/wireless. Client services include questionnaire design consultation, programming and hosting, and data processing. SSI serves more than 2,000 clients, including 48 of the top 50 research organizations. Founded in 1977, SSI has 17 offices in 15 countries.
