BOSTON, June 23, 2015 /PRNewswire/ -- T-Mobile USA's successful UnCarrier strategy has been increasingly imitated around the world as mobile operators such as Sweden's Tele2 and, most recently, the UK's Three update their approaches in markets where being pro-customer has more benefits than just being the best value player. According to the Strategy Analytics' Wireless Operator Strategies (WOS) report "Challenger Strategies: Three UK Adopts the UnCarrier Marketing Approach," the customer friendly service structure and marketing are creating compelling messages for consumers.
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Click here for the report: http://bit.ly/1eDS2sc
Other key findings of the report include:
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Quotes:
Susan Welsh de Grimaldo, Director, Wireless Operator Strategies, said, "T-Mobile USA has registered strong results from its pro-customer UnCarrier program. The message of more flexible pricing terms and device purchasing options has resonated well with consumers and has been copied by much of the competition, while it has pushed further with pricing enhancements such as better international roaming and rollover data plans."
Phil Kendall, Executive Director, Wireless Operator Strategies, commented, "It is important to note that success with an UnCarrier strategy, which gives customers more freedom to come and go as they choose, has to be built on getting the basics of service provision right: network quality; excellent customer service; and strong customer segmentation. Network quality is the most important here, with Tele2 and Three working hard to talk up their respective network strengths."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
US Contact: Susan Welsh de Grimaldo, +1 617 614 0724, swelshdegrimaldo@strategyanalytics.com
European Contact: Philip Kendall, +44 1908 423620, pkendall@strategyanalytics.com