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Texas Instruments Transforms Digital Video in the Car and Beyond with Four New DaVinci(TM) Processors, Priced as Low as $9.95

Texas Instruments
2006-11-20 17:01 1194

Now Sampling, New DSP-based Digital Media Processors Offer Improved Video

Performance with a 50 Percent Cost Reduction Over Previous Generations

- See TI’s DM643x H.264 Encode Demo at Electronica and Embedded Technology -

MUNICH, Nov. 20 /Xinhua-PRNewswire/ -- Continuing to expand the

availability of digital video, Texas Instruments Incorporated (TI) (NYSE:

TXN) is now sampling four new digital signal processor (DSP)-based digital

media processors priced as low as $9.95. These DaVinci(TM) processors are

tuned for specific markets, including automotive vision, video security and

video telephony. For more information see http://www.ti.com/dm643xpr .

(Photo: http://www.prnasia.com/sa/200611201635.jpg )

(Logo: http://www.prnasia.com/sa/20061107170439-20.jpg )

“Vision-based driver assistance and active safety systems, residential

IP netcams and consumer-class videophones are just a few of the digital video

applications that will change how we experience our car and beyond,” said

Gerard Andrews, DSP marketing manager, TI. “We have created these parts to

ensure our customers are able to capture these exploding markets, while new

low price points will allow the implementation of digital video in a

completely new realm of applications.”

Improved Video Performance, 50 Percent Cost Reduction

The four new TMS320DM643x processors, the first DSP-only devices for

DaVinci technology, are providing greater processing power at a lower price

point than ever before. Moore’s Law combined with improvements to the DSP

core and the addition of a video processing subsystem (VPSS), allow the

DM643x processors to offer improved video performance of up to H.264 video

encode at D1 resolution and a 50 percent cost reduction over TI’s previous

DSP digital media processors. All four processors feature the new TMS320C64x+

(TM) core and operate between 300 and 600 MHz.

The VPSS provides up to a 40 percent performance lift by integrating a

preview engine, resizer and on-screen display accelerator, which leaves

headroom on the DSP for additional functionality. Further, the integration

of up to four DACs reduce the system bill of materials by up to $4. For many

applications, the TMS320DM6437, TMS320DM6435, TMS320DM6433 and TMS320DM6431

will have enough headroom for networking, user interface and other tasks

required to run the complete system on the DSP.

Right Performance, Peripheral and Cost Options for Target Video Markets

Three of the new processors (DM6431, DM6435 and DM6437) offer special

features that make them suitable for automotive vision applications, such as

lane departure warning and collision avoidance. They support the CAN

(controller area network) bus interface, a network that enables multiple

microcontrollers to communicate with each other and has become a standard in

the automotive industry. These devices will meet the AEC-Q100 automotive

quality standard, which means they will pass a series of specific stress

tests required for automotive qualification.

“By offering processors specifically suited for video applications and

with automotive-specific interfaces incorporated, TI will help drive the

growth of the automotive vision market. The DM643x devices incorporate

features, such as CAN bus interface and AEC-Q100 qualification, which will

allow us to incorporate DSP performance into our vision sensors for driver

assistance systems,” said Roger Appelo, global strategy manager, Active

Safety, Sensata Technologies.

The four processors provide 32 KB L1P cache/SRAM, and either 32 KB or 80

KB L1D and 64 or 128 KB L2 Cache SRAM memory and an asynchronous 8-Bit wide

EMIF. The DM643x devices include a 32-Bit DDR2 SDRAM (266 MHz) memory

controller, which is important for digital video applications which require

higher memory bandwidth. Other peripherals offered by all four processors

include a 10/100 Ethernet media access controller (MAC), two UARTs, I2C, SPI,

GPIO, McASP and three PWMs. The DM6433 and DM6437 also incorporate 32-bit PCI

(33 MHz). The processors are available in 16 mm and 23 mm square packages and

are pin compatible.

The four DM643x processors take full advantage of the DaVinci software

and development infrastructure by allowing designers to focus on the

application functionality. Developers are able to implement video, imaging,

speech and audio technology through simple calls to the DaVinci application

programming interface (API) that manages the implementation of specific codec

engines and matching screen resolution. For example, the developer can use a

simple function call without being concerned with the details of the actual

codec implementation. The DM643x devices can also be programmed using

conventional DSP programming methods with TI’s best-in-class eXpressDSP(TM)

software and development tools, including Code Composer Studio(TM) Integrated

Development Environment.

Samples Available to Begin Development Today

Samples are available today and devices will be in volume production in

2Q 2007, priced from $9.95 to $22.95 in 10,000 units. A complete, robust

digital video development platform that leverages the entire DaVinci

technology ecosystem, including the codec engine, eXpressDSP(TM) Data

Visualization Technology and digital media software for the DM643x devices

will be released in 2Q 2007. The DM643x H.264 encode demonstration is in the

TI booth at Electronica (Booth #125, Hall A4) in Munich and at Embedded

Technology 2006 (C-29) in Tokyo.

For more information about TI’s DaVinci technology offerings, including

digital media software, authorized software providers and video system

development tools, see http://www.thedavincieffect.com .

About Texas Instruments

Texas Instruments Incorporated provides innovative DSP and analog

technologies to meet our customers’ real world signal processing

requirements. In addition to Semiconductor, the company includes the

Educational & Productivity Solutions business. TI is headquartered in Dallas,

Texas, and has manufacturing, design or sales operations in more than 25

countries.

Texas Instruments is traded on the New York Stock Exchange under the

symbol TXN. More information is located on the World Wide Web at

http://www.ti.com .

Trademarks

DaVinci, TMS320DM64x, TMS320C64x+, eXpressDSP and Code Composer Studio

are trademarks of Texas Instruments. All other trademarks and registered

trademarks are property of their respective owners.

Additional Customer Comments

“The cameras in our ground-breaking home and small business video

security system, LukWerks, have successfully used TI’s TMS320DM64x(TM)

digital media processors. TI’s new offering of the lower cost, higher

performing DM643x processors ensures that we will be able to continue

offering our customers the highest-quality video security for the most

affordable price on the market,” said Andrew Hartsfield, chief executive

officer, WiLife.

“TI continues to advance the availability of digital video applications

with DaVinci technology. By offering an affordable digital media processor

that can manage the core processing required by an IP videophone, TI’s

technology allows us to continue to expand our offerings for this growing

market,” said Stuart Griffin, director, Red Embedded Design.

Source: Texas Instruments
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