LANZHOU, China, June 6, 2016 /PRNewswire/ -- The Bank of Lanzhou Cup Lanzhou International Marathon 2016 will be held in Lanzhou, Gansu Province, China on June 11. Forty thousand runners are expected to participate in the event, among which 6,000 will run the full marathon, 8,000 have chosen the half marathon and 26,000 runners will join the Mini Run course. The route remains unchanged from last year's event.
Lanzhou International Marathon is hosted by the Chinese Athletic Association (CAA), the Gansu Provincial Bureau of Sports, the People's Government of Lanzhou and the Lanzhou Municipal Bureau of Sports. Lanzhou International Marathon 2015, one of the most influential international events in northwest China, was awarded the Road Race Bronze Label by the IAAF as well as, for the fourth year in a row, the title of Golden Medal Event in China.
The event has attracted much attention from marathon runners nationwide. This year's marathon, being the 5th, inaugurates the next five-year cycle of the event.
An enhanced quality of service: with the same care and affection that a mother gives to her newborn, the level of attention given by the organizing committee to this year's event augurs a new trend in marathon event planning.
In addition to the uniform provided to runners for the event, the organizing committee has joined hands with Qiaodan whereby the sports accessories maker is providing a customized limited edition sports vest to all full marathon contestants. The vests will be hand-washed, with all loose threads painstakingly removed, prior to being handed over to the runners. Following the washing, the vest will have a distinctly softer feel, be more pleasing to the eye as a result of the careful workmanship, and feature a visibly better body fit for the runner. Of note is that the Lanzhou Marathon would be the world's first event to pre-wash the clothes for the marathon runners!
Human touches that complement the experience of the overall event: enhancing the dream with backpacks for each runner who completes the marathon, so they can keep a memento that recalls Lanzhou's most unique characteristics
Lanzhou International Marathon 2016 has made sure that the features that make the city of Lanzhou unique, captured in a saying that encapsulates those unique qualities: "a river, a bowl of noodles and a book", will be remembered by the participants by placing items that are representative of these qualities into the backpacks that are delivered to each runner who completes the marathon, allowing runners to have a memento that can remind them of the time they spent in this charming city, and the features that have made this city special.
Protecting the environment: another step in making a contribution for the benefit of the greater good. Launching the first environmentally friendly marathon in China
At the beginning of the event, the organizing committee plans to recruit environmental protection volunteers who will collect any trash that has been discarded along the route as well as make participants and bystanders aware of the importance of environmental protection.
In addition, the Lanzhou Marathon plans to continue working with Million Forest on site to carry out a series of public educational activities meant to raise environmental consciousness among the general public, with an emphasis on the topic of how to best combat desertification. The organizing committee will also donate a tree in support of reforestation for each runner who has finished the course.
Webcast
The organizing committee has made the event available to audiences worldwide through a live webcast since the 2014 event. On the day of the marathon, Weibo will be used to release live images and accompanying text.
The organizing committee has overhauled the structure of the webcast programming through the formation of an "event micro-filming group" for the 2016 event, highlighting the marathon's most exciting and newsworthy moments, with the expectation that the marathon and its most eye-catching segments become some of the microblog's most trending topics.
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