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Three Join Hands for "AdPocket", the 1st Lock-Screen-Ads Mobile Application Launch in Thailand

2015-11-26 14:47 4517

BANGKOK, Nov. 26, 2015 /PRNewswire/ -- Three giants in Asia's digital marketing industry join forces to introduce "AdPocket" application to tackle smartphone marketing to target modern consumers. This digital marketing platform will transform the lock screen into an alternative advertising platform, offering privileges to users and help brands to directly reach to consumers. There will be more than 4 million AdPocket users in Thailand by the end of 2016.

Three giants in Asia’s digital marketing industry-Click2Biz, EGG Digital and Futurestream Networks, join forces to introduce “AdPocket” application to tackle smartphone marketing to target modern consumers. This digital marketing platform will transform the lock screen into an alternative advertising platform, offering privileges to users. There will be more than 4 million AdPocket users in Thailand by the end of 2016.
Three giants in Asia’s digital marketing industry-Click2Biz, EGG Digital and Futurestream Networks, join forces to introduce “AdPocket” application to tackle smartphone marketing to target modern consumers. This digital marketing platform will transform the lock screen into an alternative advertising platform, offering privileges to users. There will be more than 4 million AdPocket users in Thailand by the end of 2016.

Tanapon Subsomboon, CEO of Click2Biz Company Limited, said that AdPocket is a partnership among three companies -- Click2Biz Company Limited, EGG Digital Company Limited, and Futurestream Networks Company Limited, all of which are leaders of the digital marketing industry in Asia. The objective is to present a new form of digital media in the form of an application that transforms the mobile phone lock screen into an advertising platform where brands can directly reach target customers. Futurestream Networks has launched this application for the first time in South Korea in 2013, and it was an overwhelming success. Soon, it was ready to branch out to Southeast Asia. Thailand is the second country to launch this application.

"Today, smartphones play an important role in our daily life. It is an essential tool that connects users to contents and services online. There are 36 million smartphone users in Thailand, and each day, Thai people spend 4 hours on their smartphone on average, three times more than the time spent watching TV. They unlock their screen 50 times a day. These statistics present a great opportunity. Real customer behaviors are translated into a new media that can directly reach target customers anywhere, anytime. This is why "Lock-Screen-Ads" application on Android, now named AdPocket, was developed. It offers a new solution to brands and advertisers, and users can turn boring unlocking into something fun. They can turn their points earned from watching ads into special privileges."

Today, AdPocket users can earn points from watching ads and redeem cash, top up their phone, exchange LINE Coins, get True Money value, buy apps on Play Store, play games on Facebook, pay bills, or shop online at Weloveshopping or iTruemart. In the introductory period, users who download AdPocket instantly receive 300 free points (30 baht) after registration, and 100 points (10 baht) by inviting a friend to download the app. Users can also win daily surprises such as a Galaxy Note 5, gift vouchers from Siam Paragon, movie tickets, and Starbucks cards.

In addition to these privileges, AdPocket also offers fun and interesting contents from leading local magazines. AdPocket partners with Ookbee, the biggest e-book application in Asean, so AdPocket users can stay in the know on the go.

Sunsern Samaisut, Chief Commercial Officer of Ascend Group and General Manager of EGG Digital Company Limited, said that EGG Digital is a digital solutions and mobile marketing platform expert with a clear vision to be the leader of mobile marketing. It sees great potential of AdPocket in transforming mobile advertising, allowing brands to get closer to consumers, and have access to their target groups at their fingertips. AdPocket revolutionizes the advertising scene. Traditional advertising does not offer any benefits to the viewers, but with AdPocket, both brands and consumers benefits from advertisement. It is a great tool for big and small businesses alike, as they can reach their target groups at a reasonable price, and gain an advantage in the digital economy climate. More importantly, consumers benefits from watching the ads, as they get to earn points and redeem prizes."

Shin, Chang Kyun, CEO of Futurestream Networks Company Limited, talked about the feedback on Lock-Screen-Ads in South Korea. "In South Korea, Lock-Screen-Ads is a digital marketing platform that easily rivals Facebook and Kakao. More than 20 million users have downloaded this application, and the value of mobile phone marketing in South Korea this year is expected to reach 1.5 billion US dollars. Mobile marketing is divided into three categories -- Display ads, Search ads, and Reward ads. Reward ads enjoys a two-fold growth every year, and its current market share is 15% of all mobile marketing budgets, or 225 million US dollars. It is the next generation of mobile marketing. Statistics have shown that Reward ads users are twice more likely to make a purchase compared to Display ads and Search ads. Lock-Screen-Ads is a Reward ads application which is the rising star of the marketing field today."

"In the first phase of AdPocket, we aim to gain more than 4 million users by the end of 2016. We are confident that we can win 4% market share of the digital marketing industry, or 400 million baht, within 2016," said Tanapon.

Photo - http://photos.prnasia.com/prnh/20151126/8521508110

Source: AdPocket
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