SINGAPORE, March 21, 2013 /PRNewswire/ -- As the healthcare industry witnessed the shift of medical services online over the past decade, it appears the time has finally come for Traditional Chinese Medicine (TCM) practitioners to join their Western counterparts in this digital movement. Hong Yi TCM Healthcare is a multi-physician TCM facility that has recently given DoctorPage (http://doctorpage.sg), the leading healthcare portal in Singapore, the mandate to increase its online presence in a bid to reach out to the younger, more affluent and tech-savvy consumers.
DoctorPage, the 6-month-old healthcare portal that is headquartered in Singapore, boasts over 12,500 doctors and dentists in its database and monthly traffic of 300,000 unique visitors. Of these 12,500 healthcare professionals, DoctorPage has direct access to the appointment schedules of 1,500 with an additional 150 using its proprietary customer relationship management (CRM) tool and offering real-time appointments online.
Physicians in the DoctorPage community enjoy a comprehensive suite of marketing services that is conversion-driven and features amongst other things, social media campaigns, email marketing, video marketing activities as well as the newly launched DoctorPage Concierge Service. Hong Yi is the first TCM practice that has joined the DoctorPage community, which until now, comprised exclusively of medical physicians, dentists, physiotherapists and chiropractors. As part of the media campaign planned for Hong Yi, DoctorPage has done a video interview with Physician Elyane Lau discussing the merits of TCM -- users can view this on the DoctorPage Blog (http://blog.doctorpage.sg), and soon on the Physician's profile.
"Traditional Chinese Medicine has gained much popularity in recent times with well-heeled internet users of a younger demographic and who are keen to explore alternative therapies. We are excited to have our first TCM practitioners on board and look forward to helping them grow their practice significantly this year," said Max-F. Scheichenost, CEO of DoctorPage.
About DoctorPage
DoctorPage was founded in June 2012 in Singapore by Max-F. Scheichenost, Chief Executive Officer (CEO), Dr Dawn Soo, Co-Founder and Chief Information Officer (CIO), and Daniel Endres, Chief Operating Officer (COO). It aims to improve healthcare access across Asia by providing a user-friendly platform that enables patients to search and book appointments with their preferred healthcare provider. A complementary customer relationship management system (CRM) is provided to the healthcare professionals to help optimize patient flow and clinic efficiency. DoctorPage recently released a new version of its iOS and iPad app which is available for download on iTunes. A free healthcare concierge service was recently launched to facilitate over-the-phone appointment booking, bringing greater convenience to its users.
Max-F Scheichenost is the co-founder of DailyDeal (acquired by Google Inc. in September 2011), and Founder and Managing Partner of Alps Ventures, an Austrian-based investment company.
Dr Dawn Soo is a medical physician by training with clinical experience in both the public and private healthcare sectors in Singapore. She also holds an MBA from top-tier business school, INSEAD.
Daniel Endres was the Entrepreneur in Residence at DailyDeals and Operations Manager at Home24, a Rocket Internet venture.
For further information, please contact:
Diana Yu
+65-3157-8905
press@doctorpage.sg
