omniture

Vietnamese Enhancement in Brand Awareness, Appliances Conglomerate Midea in Hot Demand

Midea
2012-07-03 10:30 2469

GUANGZHOU, China, July 3, 2012 /PRNewswire-Asia/ -- According to Vietnam's Youth Daily May 23, the Ministry of Industry & Trade proposed a ban on imports of second-hand appliances, which will offer opportunities for appliance enterprises opening factories in Vietnam. Vietnam's solid economic growth has boosted the spending power of the Vietnamese public, causing increasing brand awareness among Vietnamese consumers and making brands an important element for distinguishing quality. Chinese appliance enterprises headed by Midea have risen to fame in Vietnam, becoming a brand matching Japanese and Korean ones. Midea appliances are now innovatively influencing the lives of families in Vietnam.

A brand can demonstrate personal taste and status, but price is also an important consideration for Vietnam's consumers with limited economic capabilities. According to the domestic market layout, Japanese and Korean appliances characterize diversified functions, obvious industrial design, guaranteed quality, prices above the average and the biggest market share; European appliances are out of the reach of most ordinary Vietnamese as their average salary income is about 4 million VND, while such appliances are highest in price, mostly exceeding 3 million VND. Due to historical circumstances in the Vietnamese consumer market Chinese appliances were at one time misunderstood. But today with significant improvements in core technology and quality, Chinese appliances headed by Midea have similar functions with Japanese and Korean ones but are cheaper. For instance, a Midea electric cooker is less than 900,000 VND basically in price, with a higher cost performance and an increasing market share. Chinese appliances are being recognized and well-received by increasing numbers of the Vietnamese public.

Midea has built production bases in Vietnam to develop products according to Vietnamese demands and the local market, which has not only reduced its marketing cost and provided many cost-effective products for the Vietnamese, but also created many employment and training opportunities, promoting local economic development. Midea has won a good brand image and reputation with quality products and low price from low cost, which is winning Vietnam's market and changing Vietnamese lives.

Under the supply and demand imbalance in the electricity market, the demand for energy-saving products in Vietnam's consumer market is increasing. Midea takes the initiative of protecting the environment through taking some precautions and promoting the development and popularity of energy-saving technologies, which has greatly increased cost performance and reduced energy consumption and pollution.

Source: Midea
collection