DALIAN, China, Sept. 15, 2011 /PRNewswire-Asia/ -- WISeKey arrives at the World Economic Forum Annual Meeting of New Champions ready to promote the WISeID Real Madrid mobile project. The WISeID Soccer World special edition app for Chinese football fans is designed to create a community of over 600 million fans equipped with WISeIDs on their mobile devices which will allow access to high-quality mobile content.
WISeKey recently announced the agreement with Real Madrid for the exclusive distribution of the club's mobile content for soccer fans in China for the coming 2011-2012 season.
"We are delighted to be partnering with WISeKey, who will boost the club's presence and strengthen our popularity in China via the fastest growing mobile market community," said Pedro Duarte, Head of New Media Real Madrid.
Sports brands like Real Madrid are beginning to understand the changing media, communications, and technology landscape and are looking at ways of further engaging and monetizing fans using mobile communications. WISeID Social Media™ connects passionate fans who want more from prestigious brands, along with a safer online experience using the strong identification of the secure mobile app WISeID.
"WISeKey is helping Real Madrid generate extra revenue by distributing official mobile content in China, creating a mobile community of football fans who choose to receive Real Madrid's exclusive mobile content using WISeKey's world-leading eSecurity technologies," said Carlos Moreira, Founder and CEO WISeKey.
About the Real Madrid Mobile Content Project:
http://www.wiseid.mobi/realmadrid/
WISeKey and Real Madrid:
http://www.presseportal.ch/go2/Real-Madrid-signs-contract-with-WISeKe
Contact:
WISeKey SA
Eileen Weinberg
eweinber@wisekey.com
+41-22-594-30-00
