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W Hotels: Fashion Hotspot beyond Fashion Runway

2013-09-26 10:30 1706

SHANGHAI, Sept. 26, 2013 /PRNewswire/ -- 2014 Spring Fashion Week has kicked off, opening the "Big 4"fashion shows lasting one month. Fashion Week has become a big global event with many celebrities present; fashion stars who normally only appear on Fifth Avenue are also well prepared to see the show. The annual fashion week are filled with celebrities, designers, leading publishers of cutting-edge magazines, fashion shows, street shooters and passionate parties.

W New York - Times Square Hotel
W New York - Times Square Hotel

Living Room Lounge at W San Diego Hotel
Living Room Lounge at W San Diego Hotel

During Fashion Week, there are several meeting places, one of which is at W Hotels. As the birthplace of W Hotels, New York has four W Hotels where numerous related activities of the New York Fashion Week would be held; while in Paris, W Hotels is very near the Garnier Opera House, a charming landmark building where important figures gather during Fashion Week. It seems W rarely announces its celebrity status. Compared to many hotels that flaunt their unparalleled service and luxury, W prefer to use surprise to differentiate itself, creating a "WOW" moment that happens when you open the door and feel the dynamic music the moment you step into the hotel.

W Hotels always is a supporter of the fashion community. At the W New York, if you meet an Asian girl with a medium length hairstyle that obscures one side of her face, wearing striking lipstick that flashes out as she strides by you, it could be Masha Ma, a fashion designer from China.

Masha Ma has shown her fashion collection to the world on the main show floor at the Paris Fashion Week for several years. Just a few months before fashion week, she received an invitation to Fashion Designers of America (CDFA) and the W Hotel New York. Masha Ma loves music, which is also a key aspect of every W hotel. Some inspirations of her fashion work are from rock music. At the after party of fashion week held at the W Hotels, the music creates such an atmosphere that people are no longer concerned about each other's clothes, accessories, makeups and manners.

In addition to these fresh faces, W Hotels have paid tribute to idols, or the pop icon of this era - Madonna. Since November 2012, W Hotels Worldwide and GLACEAU VITAMINWATER joined hands with Rock Paper Photo to hold "A Transformational Exhibition," a global exhibit that landed in Bangkok, Singapore, Paris, New York, Shanghai and other fashion capitals, delighting numerous audiences. These photographs represented the music and fashion legendary 1980s street style against the iconic backdrop of New York City, the birthplace of W Hotels.

As an industry innovator, W Hotels Worldwide is always seeking the ultimate in insider access - a unique mix of cutting-edge design and passion surrounding design, fashion and music. W Hotels has its ear to the ground for what's new, what's next and what's hot to bring guests an extraordinary experience. W Hotels is a microcosm of fashion week, which has design, fashion, music, food, celebrities and sweet words - it is a part of the fashion dream.

Source: Starwood Hotels & Resorts
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