omniture

XSEL to Sell Hyperlink Research to INTAGE Inc.

Sharpening its Focus on Sports Broadcast Business

BEIJING, March 13 /PRNewswire-Asia-FirstCall/ -- Xinhua Sports & Entertainment Limited (“XSEL”) (Nasdaq: XSEL), a leading media group in China, announced today that it has entered into a conditional agreement to sell the entire equity interests in Shanghai Hyperlink Market Research Co Ltd, a leading market research company in China, to INTAGE Inc., a Tokyo-based market research leader in Japan, for a purchase price of 1,050,000,000 Yen (approximately US$ 10.69 million).

“While Hyperlink has continued to build on its reputation as a leading market research company in China, we have decided to focus our resources on our high margin broadcast business with a particular focus on sports and entertainment,” said Ms. Fredy Bush, XSEL CEO. “We believe this transaction provides the best environment for both XSEL and Hyperlink to achieve a new level of success.”

Established in 1997, Hyperlink is a leader in consumer trends research and data in the fast-growing China market. XSEL previously announced that it had signed a memorandum of understanding to sell Hyperlink to INTAGE on January 23, 2009. The agreement is subject to fulfillment of certain conditions, and is expected to close in the second quarter of 2009.

For more information:

Media Contact

Joy Tsang

XSEL

Tel: +86-21-6113-5999

Email: joy.tsang@xsel.com

Lindsay Koval

AGG International

Tel: +1-212-614-4170

Email: lindsay@aggintl.com

IR Contact

Edward Liu

XSEL

Tel: +86-21-6113-5978

Email: edward.liu@xsel.com

Howard Gostfrand

American Capital Ventures

Tel: +1-305-918-7000

Toll free: +1-877-918-0774

Email: info@amcapventures.com

About XSEL

Xinhua Sports & Entertainment Limited (“XSEL”; NASDAQ: XSEL) is a leading sports and entertainment media company in China. Catering to a vast audience of young and upwardly mobile consumers, XSEL is well-positioned in China with its unique content and access. Through its key international partnerships, XSEL is able to offer its target audience the content they demand -- premium sports and quality entertainment. Through its Chinese partnerships, XSEL is able to deliver this content across a broad range of platforms, including television, the Internet, mobile phones, cinema, university campuses and other multimedia assets in China. Along with its

in-house advertising resources, XSEL offers a total solution empowering clients at every stage of the media process linking advertisers with China’s young and upwardly mobile demographic.

Headquartered in Beijing, the Company employs more than 1,350 people and has offices and affiliates in major cities throughout China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. Xinhua Sports & Entertainment Limited shares are listed on the NASDAQ Global Market (NASDAQ: XSEL). For more information, please visit http://www.xsel.com .

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XSEL’s beliefs and expectations are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties include, but are not limited to, risks outlined in XSEL’s filings with the U.S. Securities and Exchange Commission, including its annual report on Form -20-F. All information provided in this press release is as of the date hereof, and XSEL undertakes no duty to update such information, except as required under applicable law.

Source: Xinhua Sports & Entertainment Limited
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